I'll be surprised if the gougers at Subaru Canada will sell this for less than $30k.
At $30k this car will still sell, and still be a bargain, IMHO: coupe body, 4 seats, hatchback, RWD, 200hp, and less than 2800 lbs? Imagine paying Cooper S money for a car that's likely more fun to drive than the Mini, has a nicer (read: no plastic-fantastic) interior and isn't Wrong-Wheel-Drive . To boot, it probably won't cost nearly as much to maintain. Even if they priced it at $35k, i think people would still go for it.
I know subaru has a long history of gouging Canadian customers but if this car isn't under the $30,000 mark I don't think it will sell very well at all. That being said it's not like it would ever be some kind of hot seller anyway. At $35K there is no way I would even consider it. There is just way too many vehicles that this vehicle would be against and a lot of them will have much more horse power and offer a cheaper price/payments. At $35K it would be competing with Genesis V6 instead of 4 cylinder, not to mention be within throwing distance to the wonderful Mustang GT.
$35k is a lot of money, no doubt, and it opens up the door to a whole bunch of options - lightly used BMW 1-series, mint condition E46 M3's, Nissan Z's, etc., etc, so here's hoping the price stays comfortably below the $30k mark.
I have not driven the Hyundai Genesis, but I did rent a V6 automatic Mustang coupe over the holidays (a free upgrade from a compact car - many thanks to Budget for running out of compacts a their airport location

). In brief, it was very, very nice. But it did not feel like a sports car - nor is it intended to be one. It's a highway cruiser that won't embarass itself too badly when changing direction. In all honesty the car didn't feel any more lithe or nimble than my own legacy wagon. If I was seriously considering a BRZ, the V6 mustang would not be on my radar, regardless of price.