myself, i think reliability in all brands is pretty decent...sure, there might be the odd lemon out there (can happen with any brand), but i think you could likely buy any car on your shortlist and still get a great vehicle (regardless of whether it is a Ford, Kia, VW, Honda or Toyota)...i'll be returning my rental later today...averaged about 7.3L/100 kms with all city driving in it...comfortable seats, really good seat heaters, revs at about 2200 at 100km/hr, has a decent audio system (including satellite radio) and the ride seems to be among the best small cars i have ever driven...great steering feel, nimble handling (no, not GTI or sportscar, but for a "regular" car, i was very impressed), and i would imagine the higher trim models with alloy wheels and sport suspension are even better...the only thing i noticed (which doesn't really bother me, but i do notice it) is when you coast, you can feel the transmission hang on to that gear and downshift while you coast...in most cars with automatic transmissions, if you going at speed (for example, 80 km/hr), when you let off the throttle, the car slowly slows down (it feels like the transmission shifts to neutral or at least still provides minimal forward propulsion allowing you to coast for some time)...in this car, when you let go off the throttle, it would be somewhat similar to how it would happen in a manual transmission, where you essentially engine brake the car...not sure of why they do this, but it does do it...the first 3 or 4 gears are seem to be tall ratios for zippy acceleration, but it's not an issue with the automatic transmission as it shifts quickly and effortlessly...while no powerhouse, this little car seems to whisk itself quickly and smoothly through city traffic with ease...i never found myself lacking for power...i am sure if i was on the highway and did an 80-120 passing maneuver, things may have been different, but i find the powertrain very well suited for the vehicle...fuel economy for the couple of days is about 7.3L/100kms in strictly city driving, which is pretty respectable for a nice looking, well equipped affordable car.