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Author Topic: CR Brand Perception Survey  (Read 279 times)

Offline Sir Osis of Liver

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CR Brand Perception Survey
« on: January 30, 2012, 10:44:33 am »
« Last Edit: January 30, 2012, 10:48:59 am by Sir Osis of Liver »
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Offline gord_boyd

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Re: CR Brand Perception Survey
« Reply #1 on: January 30, 2012, 10:57:38 am »
This does not jibe with recent first attempt at this in Canada that had Audi very much in the forefront.

Based on my first 11K kms on their new quattro system/44% Rear Weight and instantaneously up to 100% RWD/new MMI user friendly
interface/ and no real quality issues, I think they've got nice packages.  They certainly were first to
offer so much torque at so low rpms and this is what makes driving pleasure.  The Japanese have been left behind on the torque front and that might start
impacting measurement of perceptions in my view.

And I'll state right now that Hyundai/Kia will achieve their goal of being in the top five.
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Offline Weexy

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Re: CR Brand Perception Survey
« Reply #2 on: January 30, 2012, 11:23:31 am »
Intereting that Volvo's safety perception dropped from 70 to 49.

Says to me that the media was very successful in convincing the typical avg Joe that "OMFG cars are less safe!!!"  when you have a brand that for most people the word 'safety' comes to mind takes a $hit kicking even though to my knowledge they had no recalls that came about from the Toyota gong show.

Looks like Fiat has a long road ahead of them with that score - maybe people think Mini & Fiat are the same thing since they both scored a 7  :P
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Online Mike

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Re: CR Brand Perception Survey
« Reply #3 on: January 30, 2012, 11:29:25 am »
Quote from: Weexy on January 30, 2012, 11:23:31 am
Intereting that Volvo's safety perception dropped from 70 to 49.

Says to me that the media was very successful in convincing the typical avg Joe that "OMFG cars are less safe!!!"  when you have a brand that for most people the word 'safety' comes to mind takes a $hit kicking even though to my knowledge they had no recalls that came about from the Toyota gong show.

Looks like Fiat has a long road ahead of them with that score - maybe people think Mini & Fiat are the same thing since they both scored a 7  :P

Volvo did crash a 'crashless car' in front of an audience or press people http://youtu.be/aNi17YLnZpg  ;D
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Offline sailor723

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Re: CR Brand Perception Survey
« Reply #4 on: January 30, 2012, 12:16:48 pm »
I'm a little surprised to see Infinti fare so poorly.
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Offline CanuckG35

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Re: CR Brand Perception Survey
« Reply #5 on: January 30, 2012, 12:44:16 pm »
Quote from: sailor723 on January 30, 2012, 12:16:48 pm
I'm a little surprised to see Infinti fare so poorly.

Actually, I am not surprised whatsoever.  They rarely place well in these perception type of surveys.  Infiniti isn't anywhere near as established as BMW, MB, Lexus, etc in terms of brand recognition.  The vast majority of auto consumers don't even know what an Infiniti is let alone comment on one.  With one single dealership for all four Atlantic Canadian provinces, how many people do you think know anything about Infiniti?  Not very many.  So with this survey being based solely on perception and the lack of people not knowing much about Infiniti vehicles, I am not surprised with the outcome at all. 
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Offline Weexy

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Re: CR Brand Perception Survey
« Reply #6 on: January 30, 2012, 01:14:14 pm »
Quote from: Mike on January 30, 2012, 11:29:25 am
Volvo did crash a 'crashless car' in front of an audience or press people http://youtu.be/aNi17YLnZpg  ;D

Ha! - I had forgotten about that
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Online The Mighty Duck

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Re: CR Brand Perception Survey
« Reply #7 on: January 30, 2012, 03:26:36 pm »
Never mind Infiniti, I'm surprised Mazda is among the worst-perceived brands. Worse than Hyundai and Kia? I thought the Mazda3 was all kinds of popular...

Ford has done quite well for itself lately - glad to see it near the top of the list. :)
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