It does sell primarily on cuteness.
Agree with that - my wife loves the 500 (may have something to do with her being Italian,,,) - I kind of like it too.
When we start shopping for her probably in 2013, it will be a top contender. I was kind of excited about that since I knew the Abarth was coming down the pipe & I could probably talk her into one (unless it has a ride that shakes your fillings out) BUT... it is manual only, and my lovely lady will not drive a stick.
Since I think the 500 appeals mainly to women, Fiatler will need to fit an auto box in this at some point if they want to sell more than 30 or so.