This author is terrible.
Actually, "This article is terrible" is a more useful comment. Jonathan has hopefully now realized that constant puns and innuendos just distract the reader from what they came for in the first place. Occasional, well placed diversions can give character to an article in the hands of an experienced writer (which I assume Jonathan isn't yet).So let's focus on the content of the article, not the author himself, as this criticism can help him improve in the future.For the record the second half of the article was much better.