Please note that this I’m not intending this question to be read as “what kind of idiot would choose a truck as a daily driver?” I’m asking this question in good faith and honestly hoping to get an understanding of why someone makes this choice. And part of this has to be read that this is a choice. I know there are people out there who NEED a pickup truck for the work they do.
So, assuming that a buyer has a choice, what draws them to a truck? Obviously full-size truck sales are huge in Canada. I don’t know the figures, but I suspect that full-size pickups from all manufacturers make up a big percentage of new vehicle sales. I know why I bought what I drive, a 2010 VW Golf Wagon TDI. I wanted the utility of a wagon, the fuel economy of a diesel and a mandatory feature for me is a manual transmission. I do most of my own carpentry, electrical and plumbing work and I my car does 99% of what I need.
I can think of many reasons why I wouldn’t buy a truck, but is it the opposite of that for people who choose to buy one? It would drive me batty to have to pay the fuel costs for such a vehicle. The size would bother me too. And for me, the pickup truck lacks useful utility. Four of us and luggage can hop in my car and go away on a rainy weekend. With a truck, where does the luggage go? (An answer that I’m aware of is ‘in the trunk of the car you borrow when you go away.’ My brother-in-law who owned a truck would borrow my wife’s car when he and the family went on trips. It was cheaper to run and the luggage is secure and dry in the trunk.) I realize that I’m starting to show an anti-truck bias here, and I was hoping to avoid that, but I have to add that when I need a truck, which happens maybe once every two or three years, I’ll rent one and I hate the darn thing. And for utility, I’ll often skip the pickup rental and go with a van*.
Some of the reasons I’ve heard for truck purchase are that a person needs four-wheel-drive. Maybe, but I suspect that for 90% of truck buyers that isn’t really true. Most of us live in communities where the roads are plowed in a reasonable time. Pulling a travel trailer is another reason cited. I can’t disagree with that, but there are three families in our neighbourhood with travel trailers and trucks to pull them and the trailers each move maybe twice a year. You’re buying a lot of pulling power for the 361 days a year you don’t need it.
(*That raises another question: of all the reasons that I’ve heard people use for buying a truck, most of those would be better served by buying an E-150 or Savanna. But it seems no one would be caught dead driving full-size passenger van. That leads me to think that the allure of a pickup truck is mostly the perception of ‘coolness.’)
Any and all thoughts will be appreciated!
Mike