I dunno, this applies to everything in general about car maintenance, but the manufacturer's typically recommend something for a reason.
Honda recommends "regular" 5w20, that's what it gets and no issues so far at 245,000 km
Volvo & VW both reccommend "regular" 10w30, that's what they both get and 240,000 km and 23 years old with no issues.
I try to stick to name brands like Castrol or Penzoil, generally whatever is cheapest on the shelf at WalMart minus their no-name brands.
I don't fudge around with AMSoil, synthetics, additives, cleaners, different grades or whatever other thing you can throw in there, I just think that a car's engine is too expensive to repair if you do something other than what the manufacturer has recommended and then something blows up.