This looks like a whole bunch of compromises wrapped in a shiny package and offered at a low price. There isn't much here for me - it's not actually that quick but it can't carry much either. The Scion Tc is more assertively sporty, and a hatch from VW, Mazda or even Kia (Forte5) is more practical. I think this will be popular as a first car for students or for someone who would have considered the old Accent 2-door. I would have liked to see an optional, more powerful engine and more sorted suspension.
Criticism aside, the mileage and standard equipment certainly are impressive. As a car enthusiast I can easily find faults, but the general public will eat it up.