Author Topic: What happened to Suzuki?  (Read 1713 times)

Offline AirCanada

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What happened to Suzuki?
« on: September 02, 2011, 10:33:21 am »
I have been watching Suzuki's sales figures month after month, and they are dropping alot.
For August they are down 55%!
And for the 2011 model year they are down close to 50% from 2010.
Any suggestions as to what is going on?

Offline quadzilla

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Re: What happened to Suzuki?
« Reply #1 on: September 02, 2011, 10:44:29 am »
I'm guessing but maybe people are not buying their cars?
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Offline Mike

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Re: What happened to Suzuki?
« Reply #2 on: September 02, 2011, 11:18:54 am »
Tsunami hit them plus they have so little in the ways of marketing.
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Offline AirCanada

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Re: What happened to Suzuki?
« Reply #3 on: September 02, 2011, 01:56:34 pm »
I'm guessing but maybe people are not buying their cars?

Yer sooo smart! :rofl: :rofl:

Offline articsteve

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Re: What happened to Suzuki?
« Reply #4 on: September 02, 2011, 03:11:42 pm »
They're cars are crap (highest ratio of warranty claims in the industry).  Company to dealer support worst in the business as well.

That's what happened to Suzuki.  Desire a franchise?  Not a problem.  No experience necessary.  :P

My 2 cents is withdraw the cars as not to tarnish their motor sport division which are pretty decent products.
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Offline my2cents

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Re: What happened to Suzuki?
« Reply #5 on: September 02, 2011, 03:32:01 pm »
Often a person's association with a brand is what they have in memory.

In my memory banks -

For example - Vega, Pinto, Sportage were crap.

Suzuki=GM=Daewoo=crap.

I think the SX4 and Kazashi are made in Japan - but maybe too late. The GM/Daewoo ruined them.

A local dealer closed a couple of years ago.

Offline 2latecrew

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Re: What happened to Suzuki?
« Reply #6 on: September 02, 2011, 04:01:48 pm »
I like both the SX4 and Kazashi. I agree though that the dealer thing is an issue. The local Suzuki dealer is in a terrible part of town, in  bad location.Its hard to have confidence in that place

Offline CanuckG35

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Re: What happened to Suzuki?
« Reply #7 on: September 02, 2011, 04:11:19 pm »
The Suzuki dealership in here in Saint John is shared with Subaru.  Is that common in other cities?
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Offline bridgecity

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Re: What happened to Suzuki?
« Reply #8 on: September 02, 2011, 04:31:06 pm »
Maybe due to the past GM relationship with Suzuki and Subaru?  You'd think they would have split by now.  I recall in Saskatoon that there used to be a Saab/Suzuki dealer. Somebody currently from S'toon correct me if I'm wrong.
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Offline articsteve

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Re: What happened to Suzuki?
« Reply #9 on: September 02, 2011, 04:33:00 pm »
Haven't seen that specifically in Ontario, but Subaru don't seem to have a problem with sharing a store with other odd ball brands.  The Subaru dealer in Kitchener, Gemini I believe the name is, partnered with Jaguar until recently.

Offline airbalancer

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Re: What happened to Suzuki?
« Reply #10 on: September 02, 2011, 04:35:10 pm »
The Suzuki dealership in here in Saint John is shared with Subaru.  Is that common in other cities?
That is what I have seen
In Ajax, double Ss also seen one at 7 and 15 in Perth(?)

Offline carcrazy

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Re: What happened to Suzuki?
« Reply #11 on: September 02, 2011, 04:46:17 pm »
They only have one new/competitive product to sell - Kizashi and even that it's middle of the road therefore it doesn't sale very well.
Lack of marketing and dealer network are also major factors.

Offline aaronk

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Re: What happened to Suzuki?
« Reply #12 on: September 02, 2011, 04:51:56 pm »
I didn't know much about Suzuki a few weeks ago, but after a test drive in a new Kizashi I feel like I know a little bit more about them. Apparently they are (surprisingly) ninth largest auto manufacturer in the world and Japan's second-largest. While many car companies were affected by the tsunami the assembly of Suzuki vehicles is apparently done in areas other than where the worst of the tsunami took place - when I was talking to the dealer, getting a new Kizashi would be no problem.

First and foremost, the car felt great. Upon first sitting inside, it felt as thought someone had built it with me in mind. The controls were clean and simple, thoughtful, not like a lot of the garish and overstyled interiors coming out in today's modern cars. It felt Germanic, lots of tactile plastics and soft-touch materials. It is also very well equipped, but I guess that is to be expected when the base model is about $25K. On the road the suspension was excellent, the multi-link setup is fairly advanced and from what I understand rare in this field. The ride was taut but soaked up rough roads nicely. The car had a good enough engine too, but it was let down by a lethargic CVT that dulled all of the responses.

Overall I felt that Suzuki was a good car, but for the price I would likely shop for a Volkswagen. I think there is a lot of uknowns about Suzuki in North America and people are comfortable with having something proven. Therein lies their problem. Expensive cars that people are wary of, even if they are great vehicles underneath.




Offline johngenx

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Re: What happened to Suzuki?
« Reply #13 on: September 02, 2011, 05:15:42 pm »
I always find their four wheeled offerings odd.  Some good, even great, stuff, but the line lacks cohesiveness and there is no "theme" to their products.

The bikes kick ass, and they have long made most of the best motorcycle engines that money can buy.  The 80's GS1000/1100 and all liter+ bikes since are the bike world's version of the 90's Toyota Supra Turbo.  Unbreakable, incredibly tunable, and able to lay a beat down on pretty much anything anyone else brings to the table regardless of price.  Regardless of the segment, a Suzuki brings a solid chassis and a lot of engine for the money.

Cars?  Not so much.  Some rebadged stuff didn't help, spotty/crappy dealers hindered growth, and curve ball products without marketing seal the deal: obscurity.
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Offline RunsinLight

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Re: What happened to Suzuki?
« Reply #14 on: September 02, 2011, 05:33:32 pm »
I didn't realize they had any sales to begin with.  :rofl:

Offline Sir Osis of Liver

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Re: What happened to Suzuki?
« Reply #15 on: September 02, 2011, 08:00:13 pm »
The Suzuki dealership in here in Saint John is shared with Subaru.  Is that common in other cities?

Same as Autogallery in Regina. I've heard it has/had a bad reputation, but that hasn't been my experience at all, great service and no-bull$hit sales.
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Offline Sir Osis of Liver

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Re: What happened to Suzuki?
« Reply #16 on: September 02, 2011, 08:04:32 pm »

First and foremost, the car felt great. Upon first sitting inside, it felt as thought someone had built it with me in mind. The controls were clean and simple, thoughtful, not like a lot of the garish and overstyled interiors coming out in today's modern cars. It felt Germanic, lots of tactile plastics and soft-touch materials. It is also very well equipped, but I guess that is to be expected when the base model is about $25K. On the road the suspension was excellent, the multi-link setup is fairly advanced and from what I understand rare in this field. The ride was taut but soaked up rough roads nicely. The car had a good enough engine too, but it was let down by a lethargic CVT that dulled all of the responses.


 :iagree: I looked on over in the showroom as I waited for my car to be serviced. I never drove one, but it seems to get good reviews.

Offline Thinking Out Loud

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Re: What happened to Suzuki?
« Reply #17 on: September 02, 2011, 09:07:02 pm »
I wish that Suzuki (like some Honda dealers) teamed up with their motorcycle products....Milton Honda does a great job with this set up. 

Would save me going to Royal Distributing or Brampton Powersports....

Offline Mike

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Re: What happened to Suzuki?
« Reply #18 on: September 02, 2011, 10:09:34 pm »
They're cars are crap (highest ratio of warranty claims in the industry).  Company to dealer support worst in the business as well.

That's what happened to Suzuki.  Desire a franchise?  Not a problem.  No experience necessary.  :P

My 2 cents is withdraw the cars as not to tarnish their motor sport division which are pretty decent products.

I think a lot of that had to do with the swift+, Reno and Verona....all rebadged Daewoos.  Anyone know how their 2010 stats stack up?

Offline Mike

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Re: What happened to Suzuki?
« Reply #19 on: September 02, 2011, 10:12:11 pm »
I can only go off personal experience.

2008 SX4 Sport Sedan (2nd one sold in Canada!). 50K 3.5 years on the road (in service date Jan 2008).

-9 oil changes
-1 cabin filters
-1 k & N engine filter
-front rotors and pads (I am a bit of a heavy braker)

That's it. 

Pretty reliable if you ask me.