So what if they pay through new finance. Many manufacturers make a profit on finance, that's nothing new. You think the 7% rate for a Mustang is prime?Let's keep the discussion focused on Hyundai and not Ford. Hyundai has based their entire incentive structure on "0%". Case in point is the new Sonata. First day it hits the market and they put 0%/7 years on the hood !!!! Standing alone, me thinks that there is little profit in 0% for 7 years financing.

Hyundai customer will return vehicle under the program. Typically Hyundai will be running either O% or next to nothing interest rates. The customer will be a jacked about another new Hyundai. Then they'll be informed that their rate is substantial higher and the credit score will be used as the scapegoat even though the credit score is good. Customer will say WTF!!! OK, you MFers I pay cash! Dealer will say so sorry, read the contract.
Why are you so bitter about Hyundai? They are just doing what everyone else is, but well.Not bitter about Hyundai. Just explaining the bait and switch of this program.