I love the ad copy! Look at our new SUV everyone, it's lower, lighter, and is about the same size as a car. It drives like a car, and has "sporty coupe (car) styling." The cargo area is 460L, or about the same size as most hatchback cars.
Yup, they increased the ground clearance slightly (and by the pics, I do mean slightly), raised the roof a bit (and only a bit) and badged it an SUV. Actually, it's brilliant. We can convince people to buy/drive hatchbacks and wagons just by calling them an SUV. Of course, Subaru has been doing this for some time, but they have proven that it works, so kudos to Audi for jumping all over it.