From the profile it looks like a mainstream commuter car (e.g. Corolla, Cruze), which from the business point of view I think it's a smart move for Subaru; no more quirky looks, plus bland sells much, much better than quirky.
I see they'll add a 2.0L engine for NA (join the 40 mpg race), plus I believe the auto option will be in fact a CVT. Now, remove the AWD (make it optional) and we've got ourselves a new "Corolla", while Subaru is busy counting the boat loads of new found cash.
Mitsubishi is up next! Oh, wait… they’ve already done it.