I think if it has a premium badge people are willing to sacrifice on size, but from Hyundai they want value - and at $34K, the value for dollar is getting stretched, even if it is jammed up with luxury features. The only vehicle I think that makes this look 'affordable' is the Tiguan, for which you'll pay almost $40K for the loaded trim, but you're also getting that brilliant 2.0T engine.
..."almost $40k for a loaded Tiguan"?...a loaded VW Tiguan is $44,280.
i agree that $34k seems a little on the "high end" in terms of pricing for a compact CUV, but that's how much they cost, and this is still a great deal, when you compare other "fully loaded trims" in various competing brands and total cost, especially when financed over 5-6 years
take that loaded Tiguan and the Tuscon, $0 down and payments over 60 or 72 months...these figures are directly from the Hyundai and VW websites, so it features the pricing and rates currently available for these two vehicles:
Tuscon - 72 months - $602.19 tax in (1.9% financing) = $43,357.68
Tiguan - 72 months - $881.24 tax in (8.1% financing) = $63,449.28
Tuscon - 60 months - $680.62 tax in (0% financing) = $40,837.20
Tiguan - 60 months - $898.89 tax in (2.9% financing) = $53,933.40
is the Tiguan better??...maybe...is it $13k-20k better??...no way.
because the VW has a poor interest rate for the 72 month term, most people will do the 60 months payment...you can get the Tuscon, which is a very good vehicle, with all the options, a better warranty, and likely lower maintenance and running costs (doesn't need Premium fuel, etc) for $218.27 LESS EVERY MONTH for 5 years...that is a substantial amount of money...many people don't look at the total cost of the car when comparing...saying something like "you can get a loaded Tiguan for almost $40k" makes it sound like it is only $3k-$4k more at most, but that couldn't be any more wrong.