Ford is trying to generate more interest in Rally to American fans, hence Ken Block is on contract to race in a full WRC schedule next year. The dude can drift a car, but didnot grew up with rallying like everyone else, and he is about 40 years old already. His participation in WRC is not for winning points, but maybe can get other corporate sponsors onboard, and more time on TV with actual NA viewers.
Gymkhana future of the sport? No way.