Some buyers believe bigger is better but a pickup large enough to have its own gravitational field isn't much fun to drive. Midsize models are less costly, easier to handle, give away nothing in the utility department and don’t require tugboats to get into a parking space.
We have a GMC Canyon. It’s ideal for suburban commuting, weekend shopping runs and hauling stuff from the building store, garden center and to the dump. Unlike full size pickups it's reasonably priced, easy to drive, maneuver and park, doesn’t cost a king’s ransom to gas up and maintain, and fits in our garage.
We can’t imagine life without a small pickup. It doesn’t have to be cutting edge, just reasonably sturdy, reliable and durable. The Chevy 1500, Ford F150, Dodge Ram, even the Dodge Dakota, are all too big, too costly to buy and run, and a PIA to drive and park in the city. With GM discontinuing the Colorado/Canyon twins and Ford killing the Ranger our next one will have to be a Toyota Tacoma or Nissan Frontier. I cannot fathom what the domestic automakers are thinking discontinuing these models.