I certainly wouldn't call this a beautiful design. When I first saw it I was quite disappointed in comparison to the great new Sonata/Elantra/Accent designs. Maybe they didn't want it to be a "cute car". If so mission accomplished.
But it is growing on me. It is kind of bulldog ugly that you get used to.
Also looking at some other colors from the show, like grey looked better and a dark color will reduce the busy effect of the front end. For some strange reason Hyundai supplied press shots that exaggerated perspective from wide angle closeups which certainly don't paint a flattering picture of a car.
So the looks aren't enough to kill it for me. Unless overpriced, it will likely be on my test drive list for my next car purchase.