I take it its the "looks" you are concerned with.
I'm more concerned with rust within the vents and outer edges.
Yes and no. Yes I'm concerned about the looks. I just put new rear rotors on my current Acura recently (it will be traded next week) and three days later the hats and edges were a rich rust color. It looked awful through my wheel spokes. I want to combat that on the new car.
I'm also concerned about the mechanical aspect of rust buildup. I changed the rear rotors partially because of a constant scraping noise which had me somewhat baffled until I took a rear rotor off the hub. There is a groove on the back of the rotor into which fits a baffle flange on the backing plate of the rear parking brake. This groove was almost filled with rust and the flange of the backing plate was scraping the rust - and so much so that the thin (tin) flange had worn right through for a 1" section.
And of course the edge vents are just about plugged with rust, not to mention the thick buildup on the rotor face where the pads don't rub.
So to prevent this happening on the new car I want to prevent rusting by painting the hats, edges, vents and backing plate groove. I'm sure it's possible to buy aftermarket plated rotors that won't rust but I don't see the need to spring for new rotors.