Looks alright... I'm sure it'll be a fine car and they will sell in the millions but there's nothing really interesting or distinct about it like the Fiesta or the Fit. That's ok I guess. I wonder if the ho-hum styling and the slight hit in Toyota's reputation will hurt this car. The next gen Accent is a bit of a looker, the Fiesta and Mazda2 have very distinctive and upscale styling, plus the Fit looks pretty good on the road right now after it's redesign.
If they can come up with some sort of interesting design feature or really good packaging then that may make the difference.