My neighbour just bought a new Tacoma in circus clown blue. I love it when he tells me he bought it because it's the best truck on the market. Oh yeah, he works for toyota, that explains the mental instability.
Well...apart from the fact the Tacoma IS the best small/mid-size truck on the market. 
Does that make it the best truck? Hardly. Toyota mentality at its finest.
OK lets look at the competition:
Dodge Dakota (getting worse since 2004!)
GMC Canyon (Inline 5 for the win)
Nissan Frontier (Maybe can go toe to toe with the Tacoma?)
Ford Ranger (Truck of the year in 92)
Which one is better?