Well of course it's purely subjective... whenever someone say 'I like..." or "I prefer...", whatever follows is a subjective statement.

EDIT: For the record, I agree with you on that particular Sportage. I much prefer those with a gray-ish plastic for all of the bottom, including the front 'bumper'. Looks more rugged and SUV-like, IMO. In comparison, I just think the Rogue looks like a big bubbly toy... kind of like if they took the Yaris and made it into a CUV. One big round bubble. But of course, it's all subjective.


EDIT #2: Refer back to my thread for my Sportage for some pictures of it...
http://www.canadiandriver.com/forum/index.php/topic,46296.0.html IMO, after almost 5 years, it's still one of the better looking CUVs out there. There are some things I'd improve about our Sportage (fuel efficiency, etc.), but its looks is about as perfect as it gets for the segment IMO. But of course, it's subjective.