Is this a manipulative tactics? I don't know but I find it smelly.
http://wheels.blogs.nytimes.com/2010/02/09/toyota-dealers-pull-ads-on-abc-for-excessive-stories-on-recalls/
Don't know why anyone would have an issue with it.
Its their ad dollars. They will need new different ads to combat the sales decline. When sales decline in MANY industries companies slash costs like advertising.
Well it's obvious that it's retaliatory in nature, that's why. Only part of the dealership network did it.
Still don't see the issue.
Its their right to advertise where they want. Its not illegal for them to choose to advertise with a station that shows reports that meet with their view of things. If they feel all stations are boased they could stop advertising althogther. Heck if the janitor at the station makes a pass at the guys wife he can pull all the ads . As long as they are not violating their contract they can pull the ads whenever they want for whatever reason they want.
Regardless of if the reports ARE biased or not a large number of negative reports diminishes the effctivness of the ads . Its not smart business to run a Toyota ad after a news report on problems with Toyota. Should they make a stupid business decdsion to be "nice"?
I really do not see the "ethical" compnent here. They pay to have theior ads in fron of a market that is targetd to buy toyota if ABC is appealing to a biased against toyota markety why adevertise there..why not advertise on a nother network where it will be more effective (or not advertise at all)