Ford it it on the head with some recent advertising where they included 4 winter tires with the purchase of any Fusion, Focus or Escape.
Paying $750+ for summers and $750+ for winters (assuming we are driving 16" rims and not the $65 advertised tire special for 13" rims Canadian Tire advertises) - could likely be reduced if the winters were bought in greater bulk.
I went through the exercise in replacing the MPV's rubber recently and given the unique size (and
wanting winter rubber) I was facing a $2,000 tab for two sets of shoes and one set of steelies. Went with Nokian WR's as a compromise for my budget for a thousand bucks.
My point? Volume should bring down cost - winters only get run seasonally I believe and are seem priced as a 'premium' product.
Ford is on the right track with winters as an automatic 'included' feature - even if the reality is that it is built into the car price.
