I'm sorry that I didn't distinguish between (1) TV, magazine, or billboard spectacle meant to get people's attention about a new car, and (2) auto show spectacle meant to get people's attention about a new car. Six of one, half-dozen of the other if you ask me.
Correct. I would hazard a guess that potential Volt buyers might be computer users and surf the internet. So what's a real ad? A TV spot or a UTube spot. Depends on what your watching at a given time. How many million ppl surf the web at work in the USA everyday I wonder?
You give a kid a ton of unearned or undeserved money they will spend it accordingly. This UTube vid demonstrates that point clearly.