To those of you who think the Consumer Reports is some holy bible...
Is it a good source of information? Yes.
Is it the best source of information? Hardly.
Is it the only source of information? No.
Put it down and research from other sources. For popular tires I can Google a tire and get an in depth review from almost every car forum out there.
Well said. The outstanding performers will stick out, as everyone will have good things to say about them. Same with the poor performers, nothing but gripes. Consider information from all sources, and consider how reliable that information is based on the source. I use Tire Rack as one of my assessment tools. A comment from someone who writes like a 16 year old in all caps, and has only put 100 miles on the tire being reviewed I give zero credibility. But the average of many comments from people who do not post childish comments, with a similar driving style and vehicle to mine, I do give consideration to (not any single comment, but an "average" of them all).
Keep in mind to that people complaing about something are probably 10 times more likely to be writing a review, than someone that was happy with a product.