Yup. A realistic price for a 2007 base model Impreza is maybe $14-15K with low km's and excellent condition. The dealer prices it at $24,995 or $26,995 or whatever. People come in, they "deal" down with a "massive" price drop of $4K, or down to $21K. Then they give the customer $2K more on their trade than it's worth, and presto, they sell a $15K car for $19K and the punter feels like he got a WHALE of a deal.