Autos.ca Home  


Welcome, Guest. Please login or register.
Did you miss your activation email?

Login with username, password and session length

Pages: [1]   Go Down
  Print  
Author Topic: Toyota "grasping for salvation" according to president Akio Toyoda  (Read 1459 times)
0 Members and 1 Guest are viewing this topic.
Mitlov
Car Crazy
*****
Offline Offline

Vehicle: 2011 Civic Si, 2002 Suzuki SV650; 2010 Element
Gender: Male
Location: Oregon, Obamaland
Posts: 9151


James May thinks I'm cool


View Profile
 Stats
« on: October 04, 2009, 04:25:42 am »

http://www.autoblog.com/2009/10/02/report-toyota-chief-admits-company-is-in-rough-shape-grasping/

Quote
Akio Toyoda appears to have brought with him the art of plain speaking to the office of company president, a position he's occupied at Toyota since June. Like most every other automaker these days, Toyota has been struggling, having seen its sales targets slip from 10 million units to a 2009 estimate of 7.3 million. But to listen to Toyoda is to understand that the company's mounting troubles can't be blamed solely on the state of the global economy, as he is using the stark language of How the Mighty Fall, a business book by author Jim Collins, to describe the company's state.

According to Automotive News, Toyoda says his company is "grasping for salvation," which is stage four of five outlined in Collins' book, with Toyota having already experienced Stage One, "Hubris Born of Success;" Stage Two, "Undisciplined Pursuit of More;" and Stage Three, "Denial of risk and peril." What's Stage Five? "Capitulation to Irrelevance or Death." Yikers.

Great news.  Not that Toyota is in rough shape.  But that the CEO is willing to look at things critically, and say "all is not well," and look to improve the brand from a self-critical standpoint. 

Contrary to what some people here believe Wink I'm not biased against Toyota.  But I have felt that Toyota has rested on its laurels for the past five years.  Not only have they abandoned the enthusiast market, but they can no longer claim that they're head and shoulders above other brands in reliability and build quality (admittedly due in part to impressive gains by companies like Hyundai and Ford).  Honestly, the Prius is the only car in their line-up right now that makes me say, "now that's how to build 'em!"  (I actually hate the Prius due to snooty drivers around here, but take away the holier-than-thou Prius culture and it's one hell of a well-designed machine for a particular purpose). 

With leadership like this, I think Toyota's laurel-resting and back-sliding is going to come to an end, and we should see some impressive stuff out of the company in the next five years.
Logged

"Geography has made us neighbors. History has made us friends. Economics has made us partners. And necessity has made us allies. Those whom nature hath so joined together, let no man put asunder. What unites us is far greater than what divides us." -- John F. Kennedy, addressing Canadian Parliament.
rrocket
Car Crazy
*****
Offline Offline

Location: My house
Posts: 17335



View Profile
 Stats
« Reply #1 on: October 04, 2009, 06:14:25 am »

Perhaps.  I do know the current CEO is a real car nut. So maybe that will help too...
Logged

How fast is my Supra?  I sh*t on Cessnas from a roll....
toolatecrew
Drunk on Fuel
****
Offline Offline

Vehicle: 08 VW GTI
Gender: Male
Location: Dartmouth NS
Posts: 2551


View Profile
 Stats
« Reply #2 on: October 04, 2009, 08:11:16 am »

Toyota cars leave me cold and have for a long time. I hope they turn it around as long as its not on the backs of Canadian taxpayers I could care less how they do it.
Logged

Juke1
Drunk on Fuel
****
Offline Offline

Vehicle: 2011 Nissan Juke SL AWD
Gender: Male
Location: Ottawa
Posts: 2053

member


View Profile
 Stats
« Reply #3 on: October 04, 2009, 09:55:52 am »

http://www.autoblog.com/2009/10/02/report-toyota-chief-admits-company-is-in-rough-shape-grasping/

Quote
Akio Toyoda appears to have brought with him the art of plain speaking to the office of company president, a position he's occupied at Toyota since June. Like most every other automaker these days, Toyota has been struggling, having seen its sales targets slip from 10 million units to a 2009 estimate of 7.3 million. But to listen to Toyoda is to understand that the company's mounting troubles can't be blamed solely on the state of the global economy, as he is using the stark language of How the Mighty Fall, a business book by author Jim Collins, to describe the company's state.

According to Automotive News, Toyoda says his company is "grasping for salvation," which is stage four of five outlined in Collins' book, with Toyota having already experienced Stage One, "Hubris Born of Success;" Stage Two, "Undisciplined Pursuit of More;" and Stage Three, "Denial of risk and peril." What's Stage Five? "Capitulation to Irrelevance or Death." Yikers.

Great news.  Not that Toyota is in rough shape.  But that the CEO is willing to look at things critically, and say "all is not well," and look to improve the brand from a self-critical standpoint. 

Contrary to what some people here believe Wink I'm not biased against Toyota.  But I have felt that Toyota has rested on its laurels for the past five years.  Not only have they abandoned the enthusiast market, but they can no longer claim that they're head and shoulders above other brands in reliability and build quality (admittedly due in part to impressive gains by companies like Hyundai and Ford).  Honestly, the Prius is the only car in their line-up right now that makes me say, "now that's how to build 'em!"  (I actually hate the Prius due to snooty drivers around here, but take away the holier-than-thou Prius culture and it's one hell of a well-designed machine for a particular purpose). 

With leadership like this, I think Toyota's laurel-resting and back-sliding is going to come to an end, and we should see some impressive stuff out of the company in the next five years.

The goods Toyotas are from the 90's up to 02, everything since is overated.  It's amazing how long you can ride on an established reputation, sooner or later it bites you.
Logged

Any fool can criticize, condemn, and complain - and most fools do. - Dale Carnegie

Diversity is not about how we differ.  Diversity is about embracing one another's uniqueness.  -Ola Joseph
EV Dan
Drunk on Fuel
****
Offline Offline

Vehicle: '12 4WD FJ, 2WD ebike
Location: Toronto
Posts: 2689



View Profile
 Stats
« Reply #4 on: October 05, 2009, 12:24:29 am »

Somehow I'm not surprised. Of all major imports Toyota seems to be the only one without a proper driver's- or performance- or muscle- or sports- car, at least for NA. Plastic interiors coupled with delays in implementing modern engine tech (DI, dual clutch box to name a few) on top of indistinctive exterior styling have been slowly pulling the brand back... Even on the alternative power front the hybrid inventor has fallen behind Nissan and some others who already announced manufacturing schedules for EVs, the same cars in essence toyota had all along in Prius. I'm aware they are making bold statements on FCHV production by 2015, but who is building hydrogen infrastructure for them is not clear. I dont want to bash Toyota as I have had good experience with their JDM cars, but its about time they got their act together.
« Last Edit: October 05, 2009, 12:26:12 am by DanYanoff » Logged

You don\'t find Chuck Norris, he finds you.
Trainman
Car Crazy
*****
Offline Offline

Vehicle: 2009 Subaru Forester 2004 Toyota Sienna
Gender: Male
Location: Darwin’s Waiting Room
Posts: 5555


Newb


View Profile
 Stats
« Reply #5 on: October 06, 2009, 10:39:04 pm »

Would this make people happier?





Apparently the latest of the proposed Toyota/Subaru partnership.  Idea is it would be rwd, with the Subaru 2.0 boxer, maybe (hopefully) turbo.

"TOYOTA FT-86 'TOYOBARU' REVEALED

Toyota-Subaru joint venture coupe gets rear drive and 2.0 boxer power

These are the first official images of the Toyota FT-86 concept, the much-anticipated ‘Toyobaru’ coupe that will finally be revealed at the Tokyo motor show later this month.

Although officially still a concept, the FT-86 is said to be very close to the production version of Toyota’s half of the joint-venture sports coupe project.

Reports say the compact rear-drive Toyota will be built by Subaru alongside the latter company’s own version of the project. Both cars will share a Subaru-sourced 2.0-litre naturally aspirated flat-four engine.

Today’s Subaru 2.0-litre boxer is a 146bhp, 141lb ft unit but, by the time the cars hit showrooms in late 2011, that engine is likely to have been superceded by an updated version - so a little more power is at least a possibility.

The production version of the FT-86 will be the first genuinely sporty Toyota since the demise of the MR2 in early 2007.

Design-wise, the FT-86 owes a great deal to the FT-HS hybrid concept from the 2007 Detroit show, although it is much smaller. The FT-HS was conceived as a spiritual successor to the larger Toyota Supra and, although the FT-86 shares the same front-engine rear-drive layout, it is a whole class of coupe lower.

In fact, at 4160mm long and 1760 wide, it is almost 180mm shorter and 80mm narrower than a three-door Ford Focus.

Although Toyota says the car is indeed close to the production version, you can expect smaller wheels and a more subdued interior (which Toyota says ‘expresses modern feel with minimal coverage of the highly refined structural components evoking enthusiasm for cruising’) by the time the Toyobaru hits dealers.

The Toyobaru’s diminutive stance and an anticipated sub-£20k price should put it directly up against the new Honda CR-Z hybrid coupe, which is due in the middle of 2010.

Looks like the stage could be set for a re-run of the 1980s, when the rear-drive AE86 Corolla fought the original Honda CR-X for small coupe honours. Let battle recommence… "
Logged

2009 Subaru Forester X Touring Edition

Trainman
Car Crazy
*****
Offline Offline

Vehicle: 2009 Subaru Forester 2004 Toyota Sienna
Gender: Male
Location: Darwin’s Waiting Room
Posts: 5555


Newb


View Profile
 Stats
« Reply #6 on: October 06, 2009, 10:44:13 pm »

Interior:






Link to article:

http://www.pistonheads.com/news/default.asp?storyId=20763

Even more info here:  http://www.canadiandriver.com/forum/index.php/topic,64317.0.html
« Last Edit: October 07, 2009, 11:26:25 pm by Trainman » Logged

2009 Subaru Forester X Touring Edition

EV Dan
Drunk on Fuel
****
Offline Offline

Vehicle: '12 4WD FJ, 2WD ebike
Location: Toronto
Posts: 2689



View Profile
 Stats
« Reply #7 on: October 06, 2009, 11:00:13 pm »

Too bad it is tiny. Otherwise a smart move to outsource making a sports coupe to the maker of WRX. Great to have it in RWD config. I'm sure turbo ver. will follow.  Burn Out
Logged

You don\'t find Chuck Norris, he finds you.
Pages: [1]   Go Up
  Print  
 
Jump to:  

Powered by MySQL Powered by PHP Powered by SMF 1.1.4 | SMF © 2006-2007, Simple Machines LLC
Brkdmrcn v4 By [BrKDmRcN]
| Sitemap Valid XHTML 1.0! Valid CSS!
Page created in 0.07 seconds with 29 queries.