It will be hard for them to keep it under 500 with Li-ion retailing for just as much
One data point. I've just ordered 480Wh LifePO4 w/BMS (5.3Kg) for $349US retail... And, hub motors FOB China ship by the container load for about $35 each.
I didn't like the idea of automatic power assist at first
When Transport Canada studied ebikes in 2001 they first proposed Pedal-Assist only (as in the EU) but they tested both pedal-assist and separate accelerator... They concluded there was no difference from a safety standpoint and their test riders favoured the separate accelerator, so TC left their legislation as optional on this point.
Personally I've been using foot bikes (adult-sized kick scooters) with power-assist, so there are no pedals (or gears etc) and pedal-assist is not an option.
BTW, from the same study, TC commented it is possible that bikes with power-assist are safer than pedal bikes because the great(er) acceleration encourages riders to slow down around other traffic, intersections etc, knowing it is easier to speed up again once the coast is clear.
tks
locK