Topic: 2010 Subaru Pricing, hopefully not the same old, same old

[Trainman]

2010 Forest pricing is out:

http://newswire.ca/en/releases/archive/May2009/11/c2556.html

After reading that, I am glad I bought mine as an 09. Why the big increase in price I wonder? I hope that Subaru Canada is not going back to its old high pricing policies.

For example, 2009 2.5 X Touring: $ Starting at $27,995

2010 of the same: is $28,695

Both for 5MT

With AT, 09 is $29,095 (mine); 10 is $29,795

In the US, the 2010 2.5X Premium has a starting price of $22,795.  Sort of a cross between the Cdn Touring and Ltd.  So we still have the big discrepancy of the past between US and Canada.

http://media.subaru.com/index.php?s=43&item=77

Subaru needs to be careful of PO'ing potential buyers with unnecessary price increases.  Seems a backward step when compared to its competition.

Sources: the link above and the Subaru Canada web site, May 15, 2009.  Not sure how much longer the 09 prices will be on the web site.

Wonder what the rest of their line up pricing will be?

[The Mighty Duck]

The value of the Yen versus the Canadian dollar has changed since prices were last set.  That is certainly one area where a change in price will come from.

Do the 2010s add any standard equipment?  It's hard to say whether the increase is fair without knowing whether equipment is the same...

[sailor723]

I saw something online (sorry ,don't remember where) about the 2010 Legacy where a Subaru of America "source" was quoted as saying that the new Legacy would be  "very competive" in terms of price and "below" the outgoing model.

Just found this


http://www.zercustoms.com/news/2010-Subaru-Legacy-price.html

[inco]

It's a little easier for them to hold the line on pricing for US built models I suspect. With the Forester coming from Japan it might be a victim of the dollar/yen fluctuations.

[mmret]

I wonder what their FX hedging program looks like.
Shorting USD is almost free these days.

2.5 Limited pricing is only $400 above the 2009...maybe they added something to make it worth it?

[sirAQUAMAN64]

http://www.canadiandriver.com/2009/07/22/subaru-announces-pricing-on-all-new-2010-legacy.htm

July 22, 2009

Subaru announces pricing on all-new 2010 Legacy

Mississauga, Ontario - Subaru Canada has announced pricing for the all-new 2010 Legacy, which will start at $23,995.

The new Legacy is the roomiest and most refined yet, and is available with two new transmissions: a six-speed manual or a Lineartronic continuously variable transmission (CVT).

The 170-horsepower Legacy 2.5i will start at $23,995 with the six-speed manual, and $25,195 with the CVT. The Legacy PZEV with standard CVT is $26,395, while the 265-horsepower turbocharged Legacy 2.5GT with six-speed manual starts at $38,395.

The top-of-the-line Legacy 3.6R is equipped with a new 3.6-litre H6 engine that uses regular-grade fuel, and a specially-tuned five-speed Sportshift automatic transmission with blipping control, starting at $31,895.

The new Legacy is higher and wider than the previous model, for additional head, shoulder and hip room. All feature symmetrical full-time all-wheel drive, and all 2010 models are equipped with four-wheel disc anti-lock brakes with electronic brake-force distribution (EBD) and brake assist, as well as Vehicle Dynamics Control, which combines stability and traction control capability.

Base model pricing is pretty impressive considering how much larger it is than Impreza and the standard content + AWD Subaru normally packages. The gap to the 2.5GT sure is large, and how can the 3.6R be top of the line with lower pricing and (assuming) output?

[Shnak]

Any word regarding the Legacy Wagon? I hope it's coming to Canada.

Is that a brand new CVT transmission or is it being used in another model elsewhere? I think I would have preferred a traditional 5 speed auto than a CVT, but maybe it works well.

Major thumbs up to Subaru for including ABS and VDC on all trims... The Legacy in close-to-base-form is a heck of a solid offering for less than $30g. Look at what you get from Honda, Toyota, etc. for that price and it's not much, especially when you take into consideration the AWD that comes on all Subaru's!

[inco]

Wonder where the Outback pricing and specs are?

[JSCC]

..........and how can the 3.6R be top of the line with lower pricing and (assuming) output?

I think the 2.5GT is top of the line MT and 3.6R is top of the line AT.
You can't choose any other transmission combo other than those.

[JSCC]

2010 Forest pricing is out:

http://newswire.ca/en/releases/archive/May2009/11/c2556.html

After reading that, I am glad I bought mine as an 09. Why the big increase in price I wonder? I hope that Subaru Canada is not going back to its old high pricing policies.

For example, 2009 2.5 X Touring: $ Starting at $27,995

2010 of the same: is $28,695

Both for 5MT

With AT, 09 is $29,095 (mine); 10 is $29,795

In the US, the 2010 2.5X Premium has a starting price of $22,795.  Sort of a cross between the Cdn Touring and Ltd.  So we still have the big discrepancy of the past between US and Canada.

http://media.subaru.com/index.php?s=43&item=77

Subaru needs to be careful of PO'ing potential buyers with unnecessary price increases.  Seems a backward step when compared to its competition.

Sources: the link above and the Subaru Canada web site, May 15, 2009.  Not sure how much longer the 09 prices will be on the web site.

Wonder what the rest of their line up pricing will be?

Supply and demand.
The Forester is a hot seller.
The interest rates and cash discounts on the remaining 2009s are a good indicator that they are selling with out heavy incentives.

[Sival]

Any word regarding the Legacy Wagon? I hope it's coming to Canada.

Is that a brand new CVT transmission or is it being used in another model elsewhere? I think I would have preferred a traditional 5 speed auto than a CVT, but maybe it works well.

I don't know if it performs well in terms of acceleration and feel, but in terms of fuel economy, yes it does. The 2010 Legacy with CVT is rated by the EPA at 23 MPG city and 31 MPG highway, whereas the 2009 Legacy was rated at 20/26 with the automatic. This is 20% better, and despite the fact that the manual version actually becomes less fuel-efficient in 2010. I'd guess in Canadian ratings that would amount to about 9,0-9,2 l/100 km in the city and 6,2-6,4 l/100 km on the highway.

For those who are wondering after seeing those figures, yes, it's still AWD.

[Shnak]

Those are pretty impressive fuel economy numbers for an AWD mid-size vehicle... I hope they decide to bring it as a wagon in Canada though... That's where Subaru distinguishes itself from the competition IMO (other than AWD in everything, of course).

Most of the Subaru's I see out there are some hatch or wagon version... I don't often see a 4 door Impreza or Legacy!

[airbalancer]

The mileage s$cks compared to STS  http://www.canadiandriver.com/buyers-guide/2010/cadillac/sts.php
Fuel consumption 3.6         City: 11.4 L/100 km (25 mpg Imp)   Hwy: 6.9 L/100 km (41 mpg Imp)
Fuel consumption 3.6 AWD City: 11.7 L/100 km (24 mpg Imp)    Hwy: 7.4 L/100 km (38 mpg Imp)
Fuel consumption 4.6         City: 14.1 L/100 km (20 mpg Imp)    Hwy: 8.1 L/100 km (35 mpg Imp)
Fuel consumption 4.6 AWD City: 14.2 L/100 km (20 mpg Imp)     Hwy: 9.1 L/100 km (31 mpg Imp)

[sailor723]

I'm pretty surprised at the new 3.6R sedan being priced at 31,895. That's 5K under the outgoing 3.0R it's replacing.

[Sival]

Any word regarding the Legacy Wagon? I hope it's coming to Canada.

Is that a brand new CVT transmission or is it being used in another model elsewhere? I think I would have preferred a traditional 5 speed auto than a CVT, but maybe it works well.

I don't know if it performs well in terms of acceleration and feel, but in terms of fuel economy, yes it does. The 2010 Legacy with CVT is rated by the EPA at 23 MPG city and 31 MPG highway, whereas the 2009 Legacy was rated at 20/26 with the automatic. This is 20% better, and despite the fact that the manual version actually becomes less fuel-efficient in 2010. I'd guess in Canadian ratings that would amount to about 9,0-9,2 l/100 km in the city and 6,2-6,4 l/100 km on the highway.

For those who are wondering after seeing those figures, yes, it's still AWD.

So according to the new article on the Subaru Legacy 2010, the fuel consumption with automatic is 9,2 / 6,5... I was close.

[Shnak]

The mileage s$cks compared to STS  http://www.canadiandriver.com/buyers-guide/2010/cadillac/sts.php
Fuel consumption 3.6         City: 11.4 L/100 km (25 mpg Imp)   Hwy: 6.9 L/100 km (41 mpg Imp)
Fuel consumption 3.6 AWD City: 11.7 L/100 km (24 mpg Imp)    Hwy: 7.4 L/100 km (38 mpg Imp)
Fuel consumption 4.6         City: 14.1 L/100 km (20 mpg Imp)    Hwy: 8.1 L/100 km (35 mpg Imp)
Fuel consumption 4.6 AWD City: 14.2 L/100 km (20 mpg Imp)     Hwy: 9.1 L/100 km (31 mpg Imp)

I don't understand your point... how is the STS's 11.7/7.4 any better than Subaru's projected 9.2/6.4 ratings??

[Sival]

The mileage s$cks compared to STS  http://www.canadiandriver.com/buyers-guide/2010/cadillac/sts.php
Fuel consumption 3.6         City: 11.4 L/100 km (25 mpg Imp)   Hwy: 6.9 L/100 km (41 mpg Imp)
Fuel consumption 3.6 AWD City: 11.7 L/100 km (24 mpg Imp)    Hwy: 7.4 L/100 km (38 mpg Imp)
Fuel consumption 4.6         City: 14.1 L/100 km (20 mpg Imp)    Hwy: 8.1 L/100 km (35 mpg Imp)
Fuel consumption 4.6 AWD City: 14.2 L/100 km (20 mpg Imp)     Hwy: 9.1 L/100 km (31 mpg Imp)

I don't understand your point... how is the STS's 11.7/7.4 any better than Subaru's projected 9.2/6.4 ratings??

I think he's comparing mainly comparing the V6s, plus the manual version of the 4-cylinder is pretty disappointing. Compare the STS AWD's 11.7 / 7.4 with the Subaru V6's 11.5 / 8.0, and take into consideration that the Cadillac gets 302 hp versus the Subaru's 265. Worse, compare the STS AWD's 11.7 / 7.4 with the manual 4 cylinder Subaru's 10.6 / 7.4.

[Lexusfreak]

Any word regarding the Legacy Wagon? I hope it's coming to Canada.

There is no more Legacy wagon for the N/A market.....if you want one, go for the Outback which I like personally. 

Another good source is here...

  www.cars101.com