« previous next »
Pages: [1]   Go Down

Author Topic: Porsche, VW combine; 10 brands now under one corporate roof  (Read 1694 times)

Offline articsteve

  • Car Crazy
  • *****
  • Location: ON
  • Posts: 15055
  • Carma: +31/-163
    • View Profile
  • Cars: Hobbie Car: 1990 944S2
Porsche, VW combine; 10 brands now under one corporate roof
« on: May 08, 2009, 12:29:15 am »
05/06/2009, 5:33 PMBy Drew Johnson

Porsche has been planning to take control of Volkswagen for several months now, with the sports car maker finally making its move on Wednesday. Porsche announced its integration with Volkswagen earlier today, creating a single entity with 10 underlying brands.

Porsche’s move to takeover VW has stalled in the recent months, but recent meetings between both sides spurred the decision. “In the final structure, 10 brands shall stand below an integrative leading company alongside each other, whereby the independence of all brands and explicitly also of Porsche shall be ensured,” a statement said. Volkswagen currently controls 9 brands, with the Porsche-family owned Porsche representing the 10th.

Despite the news, Porsche has indefinitely postponed its plan to take a 75 percent stake in VW. Porsche cites worsening economic conditions for the decision, with industry experts estimating the German automaker would need to raise an additional 13 billion euros to top the 75 percent mark. According to Automotive News, Porsche currently owns a 51 percent stake of VW.

Details will be hammered out in the next four weeks as Porsche officials meet with the German state of Lower Saxony – one of VW’s largest stakeholders
Logged
“Frankly, we are not going to ever defeat the insurgency,”     Billions for jets and pennies for vets; Harponi is MAGNIFICENT.

Offline Mitlov

  • Car Crazy
  • *****
  • Location: Oregon, Obamaland
  • Posts: 9151
  • Carma: +0/-0
  • Gender: Male
  • James May thinks I'm cool
    • View Profile
Re: Porsche, VW combine; 10 brands now under one corporate roof
« Reply #1 on: May 08, 2009, 12:51:19 am »
WHOOOOOOOOOO!!!

Been waiting for this for a while now...glad to see it finally happened.
Logged
"Geography has made us neighbors. History has made us friends. Economics has made us partners. And necessity has made us allies. Those whom nature hath so joined together, let no man put asunder. What unites us is far greater than what divides us." -- John F. Kennedy, addressing Canadian Parliament.

Offline Squishy

  • Drunk on Fuel
  • ****
  • Location: Orillia, Ontario
  • Posts: 1539
  • Carma: +0/-0
  • Gender: Male
  • The goggles, they do nothing!
    • View Profile
    • Ford Escape Forums
Re: Porsche, VW combine; 10 brands now under one corporate roof
« Reply #2 on: May 08, 2009, 10:45:48 am »
I thought this already happened back in March.  Have I been having psychic visions again? ???
Logged



The Garage:
1999 Ford Escort SE, 2001 Acura MDX, 2003 Mitsubishi Lancer ES, 2003 Ford Escape XLS

Offline dr_spock

  • Car Crazy
  • *****
  • Location: Canada
  • Posts: 10569
  • Carma: +10/-4
    • View Profile
Re: Porsche, VW combine; 10 brands now under one corporate roof
« Reply #3 on: May 08, 2009, 11:26:44 am »
Would that put the VW Group into number one position? 

Logged

Offline Mitlov

  • Car Crazy
  • *****
  • Location: Oregon, Obamaland
  • Posts: 9151
  • Carma: +0/-0
  • Gender: Male
  • James May thinks I'm cool
    • View Profile
Re: Porsche, VW combine; 10 brands now under one corporate roof
« Reply #4 on: May 08, 2009, 11:27:26 am »
Quote from: Squishy on May 08, 2009, 10:45:48 am
I thought this already happened back in March.  Have I been having psychic visions again? ???

They've been trying to make this happen for a while, but they had a few false starts due to legal trouble.
Logged

Offline Erik

  • Car Crazy
  • *****
  • Location: Torana
  • Posts: 3151
  • Carma: +14/-191
    • View Profile
Re: Porsche, VW combine; 10 brands now under one corporate roof
« Reply #5 on: May 08, 2009, 03:29:48 pm »
Quote from: Mitlov on May 08, 2009, 12:51:19 am
WHOOOOOOOOOO!!!

Been waiting for this for a while now...glad to see it finally happened.

Not disagreeing wth you, but I am not sure why this is a reason to celebrate.
Am I missing something?
Logged
"The car is the closest thing we will ever create to something that is alive." - Sir William Lyons

Offline toolatecrew

  • Drunk on Fuel
  • ****
  • Location: Dartmouth NS
  • Posts: 2551
  • Carma: +0/-0
  • Gender: Male
    • View Profile
Re: Porsche, VW combine; 10 brands now under one corporate roof
« Reply #6 on: May 08, 2009, 03:34:44 pm »
So other than legal ramifications and maybe some reduced overhead at corporate what does this mean?

I really don't know? Does it mean VWs become more "Porsche" like or soes it mean Porsches become more Skoda like?

Logged

Offline mmret

  • Car Crazy
  • *****
  • Location: Not Hamilton
  • Posts: 6948
  • Carma: +52/-43
  • Gender: Male
    • View Profile
Re: Porsche, VW combine; 10 brands now under one corporate roof
« Reply #7 on: May 08, 2009, 05:01:53 pm »
Quote from: Erik on May 08, 2009, 03:29:48 pm
Quote from: Mitlov on May 08, 2009, 12:51:19 am
WHOOOOOOOOOO!!!

Been waiting for this for a while now...glad to see it finally happened.

Not disagreeing wth you, but I am not sure why this is a reason to celebrate.
Am I missing something?

He wants 911 technology in a Jetta. ;)
Logged
Everything in life is relative.

Offline Mitlov

  • Car Crazy
  • *****
  • Location: Oregon, Obamaland
  • Posts: 9151
  • Carma: +0/-0
  • Gender: Male
  • James May thinks I'm cool
    • View Profile
Re: Porsche, VW combine; 10 brands now under one corporate roof
« Reply #8 on: May 09, 2009, 12:52:31 am »
Quote from: Erik on May 08, 2009, 03:29:48 pm
Quote from: Mitlov on May 08, 2009, 12:51:19 am
WHOOOOOOOOOO!!!

Been waiting for this for a while now...glad to see it finally happened.

Not disagreeing wth you, but I am not sure why this is a reason to celebrate.
Am I missing something?

Internet forum version:

Because Porsche is the Typhoid Mary of awesomeness.  Everything it touches develops an acute case of the awesomes.

Real-life discussion version:

Because of trickle-down platforms.  A mid-engine, RWD Volkswagen BlueSport roadster is a no-brainer.  Boxster chassis, VW drivetrain, interior, badge, and dealership, selling for about US$30,000-$35,000 (what an S2000 goes for down here).

Because of trickle-down engineering.  Porsche, in addition to making fabulous performance cars, has developed a balance of fuel economy and power few others can match.  Example: the new direct-inject 911 Carrera S makes 385 horsepower and has the same fuel economy rating as my 180 hp (stock) Jetta.  Amazing.

Because economies of scale for Porsche on things like batteries, seat heaters, air conditioning systems, base sound systems, windshield wipers mechanisms, airbags, etc  (which can now be purchased en masse from VWAG's suppliers) will help drive down the price of stripped Carreras and Caymans.

Because in the BMW versus VWAG pissing match (which is infinitely more good-natured and entertaining than the GM-Toyota pissing match), it's going to make BMW sweat.  A lot.  Hard to call yourself "the ultimate driving machine" when you're bringing an M3 to fight an R8 and a 911 GT3   ;D
« Last Edit: May 09, 2009, 01:01:45 am by Mitlov »
Logged

Offline Sir Osis of Liver

  • Car Crazy
  • *****
  • Location: Regina, Sask
  • Posts: 7336
  • Carma: +41/-40
  • Gender: Male
  • You call this an angry mob?
    • View Profile
  • Cars: 2011 Subaru Outback 3.6R Limited
Re: Porsche, VW combine; 10 brands now under one corporate roof
« Reply #9 on: May 09, 2009, 01:34:50 am »
Jeeze, I walked into the dealership to look at a Golf and left with a Veyron!
Logged
For me, it is far better to grasp the Universe as it really is than to persist in delusion, however satisfying and reassuring. –
Carl Sagan

Offline Erik

  • Car Crazy
  • *****
  • Location: Torana
  • Posts: 3151
  • Carma: +14/-191
    • View Profile
Re: Porsche, VW combine; 10 brands now under one corporate roof
« Reply #10 on: May 09, 2009, 01:52:42 am »
Quote from: mmret on May 08, 2009, 05:01:53 pm
Quote from: Erik on May 08, 2009, 03:29:48 pm
Quote from: Mitlov on May 08, 2009, 12:51:19 am
WHOOOOOOOOOO!!!

Been waiting for this for a while now...glad to see it finally happened.

Not disagreeing wth you, but I am not sure why this is a reason to celebrate.
Am I missing something?

He wants 911 technology in a Jetta. ;)

Put the engine in the trunk and add a crap heater?
Logged

Offline Mitlov

  • Car Crazy
  • *****
  • Location: Oregon, Obamaland
  • Posts: 9151
  • Carma: +0/-0
  • Gender: Male
  • James May thinks I'm cool
    • View Profile
Re: Porsche, VW combine; 10 brands now under one corporate roof
« Reply #11 on: May 09, 2009, 02:10:52 am »
Quote from: Erik on May 09, 2009, 01:52:42 am
Quote from: mmret on May 08, 2009, 05:01:53 pm
Quote from: Erik on May 08, 2009, 03:29:48 pm
Quote from: Mitlov on May 08, 2009, 12:51:19 am
WHOOOOOOOOOO!!!

Been waiting for this for a while now...glad to see it finally happened.

Not disagreeing wth you, but I am not sure why this is a reason to celebrate.
Am I missing something?

He wants 911 technology in a Jetta. ;)

Put the engine in the trunk and add a crap heater?


I'd actually be happy if they just would keep one set of bodywork for 40+ years ;)
Logged

Offline articsteve

  • Car Crazy
  • *****
  • Location: ON
  • Posts: 15055
  • Carma: +31/-163
    • View Profile
  • Cars: Hobbie Car: 1990 944S2
Re: Porsche, VW combine; 10 brands now under one corporate roof
« Reply #12 on: May 09, 2009, 02:42:07 am »
Because of trickle-down engineering.  Porsche, in addition to making fabulous performance cars, has developed a balance of fuel economy and power few others can match. 

They also make them uber complicated and expensive to repair so for the sake of the VW owners they should not share design.
Logged

Offline vdk

  • Car Crazy
  • *****
  • Location: Toronto, ON
  • Posts: 4882
  • Carma: +17/-12
  • Gender: Male
  • I try and stay limber, swim, run, ride motorcycles
    • View Profile
Re: Porsche, VW combine; 10 brands now under one corporate roof
« Reply #13 on: May 09, 2009, 02:47:42 am »
I thought things get better for the big boys and stay the same for the little guy. Check a Gallardo, a good share of that car is made or designed by Audi. So no I don't see a Porsche designed H6 in a VW anytime soon, more like Boxsters (and something smaller) with turbo fours.
« Last Edit: May 09, 2009, 02:49:57 am by vdk »
Logged

Offline Mitlov

  • Car Crazy
  • *****
  • Location: Oregon, Obamaland
  • Posts: 9151
  • Carma: +0/-0
  • Gender: Male
  • James May thinks I'm cool
    • View Profile
Re: Porsche, VW combine; 10 brands now under one corporate roof
« Reply #14 on: May 09, 2009, 03:25:02 am »
Quote from: articsteve on May 09, 2009, 02:42:07 am
Because of trickle-down engineering.  Porsche, in addition to making fabulous performance cars, has developed a balance of fuel economy and power few others can match. 

They also make them uber complicated and expensive to repair so for the sake of the VW owners they should not share design.

Keep simple base engines for those who just want a German-feeling Corolla competitor.  But don't you think there's some place for VW to say "the MkVII GTI makes the power of a Mazdaspeed3 but with 35% better fuel economy"?
Logged

Offline toolatecrew

  • Drunk on Fuel
  • ****
  • Location: Dartmouth NS
  • Posts: 2551
  • Carma: +0/-0
  • Gender: Male
    • View Profile
Re: Porsche, VW combine; 10 brands now under one corporate roof
« Reply #15 on: May 09, 2009, 08:09:06 am »
How about a 911 with Cloth seats steel wheels and VW badges for 25k?
Logged

Offline Mitlov

  • Car Crazy
  • *****
  • Location: Oregon, Obamaland
  • Posts: 9151
  • Carma: +0/-0
  • Gender: Male
  • James May thinks I'm cool
    • View Profile
Re: Porsche, VW combine; 10 brands now under one corporate roof
« Reply #16 on: May 09, 2009, 11:53:28 am »
Quote from: toolatecrew on May 09, 2009, 08:09:06 am
How about a 911 with Cloth seats steel wheels and VW badges for 25k?

Wouldn't that be the day?

But in all seriousness VW has been debating whether to make the next-gen Lupo subcompact (aka the "Up!" Concept) rear-engine RWD or front-engine FWD.  I'll betcha that a Porsche corporate boss would push the Lupo towards the former.

And then a Lupo GTI would be quite a fun little toy.
Logged

Offline safristi

  • Car Crazy
  • *****
  • Location: Bethlehem
  • Posts: 40872
  • Carma: +141/-51
  • Gender: Male
    • View Profile
Re: Porsche, VW combine; 10 brands now under one corporate roof
« Reply #17 on: May 09, 2009, 12:04:22 pm »
..911...all ov'r again.............pass      on tha Cayenne......................but O on tha K man.......
Logged
THERE IS NO CURE FOR "LOTUS"......ONLY TREATMENT.....
Pages: [1]   Go Up
« previous next »