I think the article hit the nail on the head. Let's be serious, folks - the X6 is a toy for rich boys who don't really care about mundane crap like the environment or how much finite fuel they consume. It's all about strutting your stuff and it doesn't make anymore sense than a Hummer or any of the other massive SUVs that are suddenly so unpopular. Maybe it makes even less sense - at least you could carry something in those.
...In a Hummer that uses more fuel, is SLOW and corners like a shopping cart??? At least the X6 does SOME things well (except for extreme off road). Yes, this car is a little exercise in EXCESS, but come on! IT definately looks unique, love it or hate it. I happen to love it (in some colours - white being the sexiest).
No, this car is not for everyone...Hell, nowhere near everyone can afford it, but if I had the money, I would definately consider it. It is different, stylish (subjectively), handles like it should not, and is quick. I am young and love crossovers, but if it's plain looking, I would look elsewhere...I am not a family man, so why would I want a family car? I am not a huge fan of coupes, either...too limiting.
So, there IS a market for this car....I just wish the Xdrive35d was available...and I wish I could afford it if it did. lol
PS Yes, I do agree that the fuel economy is kind of embarassing given the state of the environment, but if you like cars, you like cars. Unfortunately, fuel economy suffers when you're an enthusiast. I drive an 08 Mazda MX-5 GT, so I do have a fuel efficient car, but if I had some cheddar to spend, I can't say that I would pick such a fuel miser.