To all the basher's of Audi's reliability, I would say reliability is all relative.
For the Audi buyer, who usually craves driving pleasure, and wants the best-of-the-best, they only drive their Audi for a few years before switching to a newer model Audi to enjoy updated modern-day driving. As long as the Audi can last for the 3 yrs, as far as the Audi buyer is concerned, it is plenty reliable.
The Toyota/Honda buyer who wants monotony, and drive the rust-bucket to the ground, wishes their tin-on-wheels could last 30-40 years, but maybe the Toyota was only reliable for 10-15 yrs. Therefore, it's reliability as far as it's target audience is concerned, is quite dismal.
The problem is people confuse reliability with quality, but they are totally separate entities. If they were the same, we wouldn't associate quality cars with Audi/BMW/MB/Ferrari, but would associate them with the likes of Toyota and Hyundai. Thank goodness we don't.