It's not my piece of pie, but I think it will appeal to much more buyers, especially the domestic buyers or those neutral.
The powertrains are impressive, at least on the paper. I think though it will be a 4000+ lbs. CUV with AWD, which will affect its performance.
The cargo space is not that impressive though for a rather big "small" CUV (Edmunds reports less cargo than the outgoing model - some 31.x cu. ft.).
Now, not to sound negative, I think it's a very competitive vehicle overall.