Right - I'd forgotten about the Kia. I was trying to point out the lack of competitors from US carmakers though. They didn't cause the tight credit market, but they haven't positioned themselves very well to weather the storm either.
The Mazda 5 and Kia Rondo are a simple idea really - take a subcompact hatchback, make it a bit wider and stretch it just enough to make room for a 3rd row of seats. You've just fit minivan-like interior space into a vehicle the size and weight of a station wagon. Surely Detroit could have thought of that too.
your right about the carmakers, but the odd thing is they do have competitive products but they are not available in North America and in this segment of the market this includes Honda and Toyota too. For example when I was looking around before I bought my Rondo, the Focus wagon was on my consideration list, then in 2008 they dropped it (nothing to replace it, yet they have models in Europe that would), so that put me out of the Ford showroom, I considered the Matrix but it was a bit too small for my requirements and I didn't want a mini-van (too big), so again nothing in their lineup in the size without going to a SUV, which I didn't want.
The closest competitor in GM would be the HHR (my daughter has one), but too claustrophobic and not as well thought out. Chrysler, we look at the Patriot, but we were not impressed, mediocore quality and the overall package not impressive.
So it all boiled down to the Mazda 5 and the Kia Rondo, for my requirements the Rondo won us over and with over 17,000 km and nearly a years ownership we don't regret our decision - joy to drive, good mileage and very efficient use of space.
In the US the Rondo outsells the Mazda 5, but not so in Canada, except they did in August for the first time.