JS - I agree with what you are saying - the out the door price in the US will be a lot less from the MSRP.
In Canada, as a way of saying how good we are, they knock off the $7,000 and expect that many people will not try and go for more. Dealer can turn around and say - 'hey we have already taken off $7,000 from list, we can't go lower or we would be losing money".
Different way of marketing. Many people will see it for what it is and others will know the difference.
