Quite frankly, I think this pales in comparison to BMW Canada's viral / online marketing initiative for the 1-series. You earn chances to win by posting links for information about the 1series on the website and by having people click your 1-series button on your Facebook page. You win the chance to drive it on a 'track' setting. Not a huge prize, but for those of us excited by the car, a neat experience and worth winning for sure.