Unfortunately, as with most things, it seems you have to legislate people so that they don't do stupid things. Seatbelt usage had to be increased in this way back when the legislation was passed (though I think we are now at a point where a majority see the benefits of them, legislation or not). Quebec has that law on their books. And years ago when I went in person to Tire Trends to pick up my winter set, the guy there (I think he's gone now, but his name was Tom???) mentioned that European countries have legislation like that.