I like the Touareg because it's super comfy - love the huge supportive seats - but feels more maucho truck-empowering than most of the other luxury SUVs out there and tracks train straight at speed. All in a managable size.
Touareg 2 with the chrome schnoz and darkened tail lights (and upgraded MFI) was needed from the get-go. And V6 TDI would have helped a lot.
Most have a problem with the price. It's less than direct Euro competitors and about on par with some of the base Asian-branded SUVs/crossovers, but the difference likely isn't enough for many. And even with the $5,000 discounts bringing a base V6 to $44,9, Lexus and Acura are discounting more attractively. The Q7 is appealingly priced too and beautifully (aggressively) styled, although I find they crammed 3 rows into it somewhat uncomfortably.
With discounted pricing, perhaps it stands to gain sales when people come in to look at a Tiguan, despite them being different vehicle concepts.