Something that is interesting, a small diesel pickup
http://www.pickuptruck.com/html/stories/mahindra/jperez.htmlSome might say that importing a small, four cylinder, diesel-powered, six-speed automatic pickup of Indian origin into the United States in hopes of finding sales success would be a foolish venture, at best. After all, what buyer would gamble spending hard earned dollars on a pickup from a country more renowned for Bollywood instead of building trucks capable of hauling wood?
John Perez is a man willing to take that bet.
Mr. Perez is the CEO of Global Vehicles U.S.A. (GV-USA), an Alpharetta, Georgia-based automotive import company that Indian farm equipment and vehicle manufacturer Mahindra & Mahindra Ltd. has partnered with to bring Mahindra's new pickups to these shores - a regular cab and two crew cab models.
Don't laugh. Mr. Perez has history on his side.
By the time Mahindra's haulers go on sale in the U.S. in the first quarter of 2009, we'll be celebrating the 50th anniversary of the birth of the import compact truck in America. In 1959 another small, Asian-based company started selling a few Japanese-sourced 37-horsepower pickups with the funny name 'Datsun 1000'. Today that company sells tens of thousands of midsize and full size pickups, not to mention every other type of vehicle, under the Nissan brand.
Will Mahindra repeat Nissan's success? Only