Author Topic: Car Brand Perception Survey, some surprises  (Read 3380 times)

Offline Trainman

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Car Brand Perception Survey, some surprises
« on: January 16, 2008, 09:02:53 pm »
Link:  http://www.canadiandriver.com/news_2008/01/16/080116-1.htm

No surprise for top 2, but the next 3?  Ford, Chev and GMC?

Opps, always a "but.....     ;D

Quote
However, Consumer Reports warns that in many cases, consumers' views do not accurately reflect the automaker's recent track record. The magazine cited Mercedes-Benz, which finished in the top five for quality, but which placed 33rd out of 36 in Consumer Reports' latest rankings for predicted reliability over time.

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Offline Wolverine

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Re: Car Brand Perception Survey, some surprises
« Reply #1 on: January 17, 2008, 07:35:27 am »
Some points caught my attention:

Honda with 120 points and Acura with only 8. The same with Ford, which got 112 points and Mercury well behind with 22.
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Offline Snowman

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Re: Car Brand Perception Survey, some surprises
« Reply #2 on: January 17, 2008, 08:14:26 am »
Most times perception and reality are at different ends of the scale.

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Re: Car Brand Perception Survey, some surprises
« Reply #3 on: January 17, 2008, 08:02:33 pm »
Interesting, but it seems like it is often perception that drives sales.

I am a little surprised that MB is still seen as a quality leader given it's dismal performance in quality surveys during recent years
My first ever GM ownership experience  can best be described as   "Fool me once...."

Offline barrie1

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Re: Car Brand Perception Survey, some surprises
« Reply #4 on: January 18, 2008, 12:01:14 am »
Some Companies are better at pulling the wool over folks eyes as they never have recalls but have tons of reports in the paper with bad products and poor quality. They just won't call it a recall while the honest builders do. The Big Old 3 have been making very steady headway on quality in their products while some of the other are slipping badly. We all know who they are without my saying it.  :)

Offline rrocket

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Re: Car Brand Perception Survey, some surprises
« Reply #5 on: January 18, 2008, 12:42:06 am »
Barrie...just to refresh.....Toyota near top...GMC/Chevy near the bottom.  I'll sum up, in case your medications keep you from seeing the chart correctly: Near Top=Good.  Near Bottom=Bad.  Enough said. :)


« Last Edit: January 18, 2008, 12:54:22 am by rrocket »
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Offline ovr50

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Re: Car Brand Perception Survey, some surprises
« Reply #6 on: January 18, 2008, 01:01:37 am »
Is Burger King at it again??  ;) ;D
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Offline articsteve

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Re: Car Brand Perception Survey, some surprises
« Reply #7 on: January 18, 2008, 01:41:07 am »
Reply #4 on: Today at 12:01:14 am » Quote

--------------------------------------------------------------------------------
Some Companies are better at pulling the wool over folks eyes as they never have recalls but have tons of reports in the paper with bad products and poor quality. They just won't call it a recall while the honest builders do. The Big Old 3 have been making very steady headway on quality in their products while some of the other are slipping badly. We all know who they are without my saying it.

Midnight MADNESS is very real folks.  It can affect anyone, any age.  No known cure.   :o
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Offline Wolverine

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Re: Car Brand Perception Survey, some surprises
« Reply #8 on: January 18, 2008, 06:28:18 am »
Reply #4 on: Today at 12:01:14 am » Quote

--------------------------------------------------------------------------------
Some Companies are better at pulling the wool over folks eyes as they never have recalls but have tons of reports in the paper with bad products and poor quality. They just won't call it a recall while the honest builders do. The Big Old 3 have been making very steady headway on quality in their products while some of the other are slipping badly. We all know who they are without my saying it.

Midnight MADNESS is very real folks.  It can affect anyone, any age.  No known cure.   :o

He didn't say any lie I believe.

Offline barrie1

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Re: Car Brand Perception Survey, some surprises
« Reply #9 on: January 19, 2008, 10:22:40 pm »
AS usual the Imports pay somebody off to get the higher ratings, their sales don't show it tho as GM is still the largest car company in the world and who also has the longest warranty going as well. Thats my view and sticking with it wether you guys like it or not. If their products are so bad why do they sell so many and stay in 1st place? What lies can you come up with this time Artic?  :) ;D :rofl: :rofl2:

Offline ovr50

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Re: Car Brand Perception Survey, some surprises
« Reply #10 on: January 20, 2008, 12:11:15 am »
AS usual the Imports pay somebody off to get the higher ratings, their sales don't show it tho.....

On any other site, that comment would be considered to be made by a troll.

Imports paying off someone to get higher ratings...........Jeez, Barrie, have you totally lost it. What nonsense. What a joke..... :rofl2: :rofl2: :rofl2: :rofl2: :rofl2:

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Offline Mitlov

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Re: Car Brand Perception Survey, some surprises
« Reply #11 on: January 20, 2008, 12:41:09 am »
AS usual the Imports pay somebody off to get the higher ratings, their sales don't show it tho as GM is still the largest car company in the world and who also has the longest warranty going as well. Thats my view and sticking with it wether you guys like it or not.

 :rofl2:  Never let your conviction get in the way of facts.  GM's five-year powertrain warranty, while better than average, can't compare with the ten-year powertrain warranties from Hyundai or Mitsubishi, or the lifetime powertrain warranty from Chrysler.  Admittedly the last isn't in Canada (but you're talking about the "world," not Canada), but Mitsubishi's and Hyundai's are.
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Offline TopGun

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Re: Car Brand Perception Survey, some surprises
« Reply #12 on: January 20, 2008, 11:40:00 am »
...it seems like it is often perception that drives sales.


There's no question about it.  I think perception is the largest issue facing "domestic" makers now.

It's the reverse of what the Japanese makers went through in the '70's - remember "japanese scrap"?

How did the Japanese turn this around...well, from my recollection, offering more value for that time (awesomely reliable and lower priced).
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Offline mmret

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Re: Car Brand Perception Survey, some surprises
« Reply #13 on: January 20, 2008, 11:44:20 am »
How did the Japanese turn this around...well, from my recollection, offering more value for that time (awesomely reliable and lower priced).

I may be way off base here, but I wonder how much of it was just waiting for WW2 vets / old people to die. ???
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Offline gta_driver

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Re: Car Brand Perception Survey, some surprises
« Reply #14 on: January 20, 2008, 12:18:53 pm »
As someone who works for GM

I can tell you that GM is selling cars in Canada (The US-GM biggest market is an entirely different story with lost market share every month) however,

(1.) Very few GM buyers are true "conquest" buyers(meaning they switched from either an Asian or European brand). Most of them are Ford or Chrysler loyalists who are simply switching domestic brands which is worrisome.
(2.) There are still issues with customer service at GM dealerships, which drives potential buyers away.
(3.) There are some supply chain probelms with GM's current "hot cars".
(4.) For every hot car that GM sells, there is still 5 or 6 turkeys that erase profitability.
(5.) GM 's lineup is still SUV heavy in an era where there is considerable consumer backlash against SUV's, trucks and fuel inefficient vehicles.
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Offline airbalancer

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Re: Car Brand Perception Survey, some surprises
« Reply #15 on: January 20, 2008, 12:22:00 pm »
How did the Japanese turn this around...well, from my recollection, offering more value for that time (awesomely reliable and lower priced).

I may be way off base here, but I wonder how much of it was just waiting for WW2 vets / old people to die. ???

not much, as there are probably more Europeans in NA driving Germany cars then Japanese cars and I never here that statement.

My mother was in Poland during the war, she has no problem with me have a BMW.

Offline ovr50

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Re: Car Brand Perception Survey, some surprises
« Reply #16 on: January 20, 2008, 12:39:38 pm »
As someone who works for GM

I can tell you that GM is selling cars in Canada (The US-GM biggest market is an entirely different story with lost market share every month) however,

(1.) Very few GM buyers are true "conquest" buyers(meaning they switched from either an Asian or European brand). Most of them are Ford or Chrysler loyalists who are simply switching domestic brands which is worrisome.
(2.) There are still issues with customer service at GM dealerships, which drives potential buyers away.
(3.) There are some supply chain probelms with GM's current "hot cars".
(4.) For every hot car that GM sells, there is still 5 or 6 turkeys that erase profitability.
(5.) GM 's lineup is still SUV heavy in an era where there is considerable consumer backlash against SUV's, trucks and fuel inefficient vehicles.

Good post, gta_driver, coming from a GM employee, your comments seem accurate and relative to the issue, IMO.

Personally, I have owned cars from the "Domestic" makers, from Japan and from Germany (even 1 or 2 from Sweden at one time or another). I am not a buyer based solely on "reliability" although it is one of the top 5 important factors in making a decision. I do think the "Domestics" are doing a much better job these days, but problems do remain, and you have noted several of them.

The public's "perception" is formed over many years of experiences, observations and conversations with other ppl. It takes a long time to erase a negative feeling once that feeling settles over a particular line. Look how long it is taking/has taken Hyundai to overcome it's old image of "cheap" vehicles.

MOST posters on here are objective, and can see all sides of an argument; there are some posters, however, who have a totally biased and unrealistic view of certain makers.

Thanks for your comments, gta, bang on the money.  :)

Offline airbalancer

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Re: Car Brand Perception Survey, some surprises
« Reply #17 on: January 20, 2008, 01:05:59 pm »
It takes a long time to erase a negative feeling once that feeling settles over a particular line. Look how long it is taking/has taken Hyundai to overcome it's old image of "cheap" vehicles.
I believe most people still think these are cheap cars, atleast  the people I have spoken with.
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Re: Car Brand Perception Survey, some surprises
« Reply #18 on: January 20, 2008, 02:11:56 pm »
Interesting thread.   A friend of mine had a Hyundai Pony which was 100% reliable but the ROOF rusted away.
As it happens she drives "pre-loved" SAABs now  but she told me that if she HAD to buy a new car that it would be a Hyundai 'cos the Pony was reliable.... and cheap.

For myself I went to a GM dealer for the first time ever to see the new CTS and they not only didn't have one but could not even give a date when they would.  gta-drivers #3
I owned a Ford Pinto so thats it for NA Ford products and I have not seen a single chrysler corp vehicle I'd look at since the 1970 Challenger with a 426 and with gas at $1/litre I would not consider one now

Japanese cars?  I like our Fit but I doubt I'd buy a Japanese car for myself.

I used to drive SAABs until they decided to get overpriced so I drove VW Golfs until the Insurance Co decided that they wanted too much money 'cos I lived in Cabbagetown.  I wouldn't buy a SAAB now as they are not "real" Saabs.   Volvos are old mans cars... my perception.  That leaves expensive German cars as all there is.

Unlike some people I am not hung up on reliability with one exception.   A car may die on me exactly once in the middle of a journey. A second occurrence and its gone. 
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Offline Mitlov

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Re: Car Brand Perception Survey, some surprises
« Reply #19 on: January 20, 2008, 02:17:31 pm »
I used to drive SAABs until they decided to get overpriced so I drove VW Golfs until the Insurance Co decided that they wanted too much money 'cos I lived in Cabbagetown.  I wouldn't buy a SAAB now as they are not "real" Saabs.   Volvos are old mans cars... my perception.  That leaves expensive German cars as all there is.

Unlike some people I am not hung up on reliability with one exception.   A car may die on me exactly once in the middle of a journey. A second occurrence and its gone. 

Mini Cooper?