Here's what Automotive News said about the 09 Ram:
Miss: The new Dodge Ram pickup -- Getting this vehicle wrong is a move Chrysler can ill-afford to make now that Toyota is gobbling up market share with the full-sized Tundra. But it is hard to see how the 2009 Ram, which arrives this fall, will improve sales. At best, the truck might hold its own.
The problem? Let's start on the inside. The new F-150 and Chevrolet Silverado interiors blow away the interior of the new Ram. Both the Ford and Chevy trucks use better materials, such as real aluminum or classy-looking wood grain trim.
The Ram interior is a dark plastic jungle. The door panels are hard plastic. The chromed door handles look substantial, but they aren't. They are also plastic. Hopefully, it is not too late for Chrysler to perform some emergency surgery on the Ram's interior.