It's called Balancing Act with blue banner "Value fot the Canadian Dollar".
I tried Stephen Beatty, Managing Director, Toyota Canada Pg. E5 article to attempt to get a perspective of what their thinking is.
Here are my comments:
>20 times he uses "Canadian" in other than proper names for
the arguements that seems a weak proposition that they have been responsive. eg:Prius lower retail without mentioning that this occured in US mkt. too. 2nd eg:Vehicle feature selected specifically for Canadian marketplace as if Wisconsin or Minnesota do not get same winter driving conditions (and we experienced a manual in RX350 that neglects to mention snow when discussing last section "What should happen if"--the section about stuck in sand or mud).
>I reread a few times "provide real value to---the Canadians we employ" in opening paragraph after customers. I've never heard rationale for higher prices put so succinctly but he makes a good point. I just don't think an employee would object to a neighbour savings when they reach the levels they have (although "up to" $5K on Toyota ads
and 12K on Lexus ads last week had me thinking that must be luxury difference even if that was not intended).
>On the Lexus 4 yr. complimentary maintenance if bought before Nov. 30th, this seems very short term and makes the whole thing seem a work in progress.
