Hatch whoops
No worries - we always get on to hatches in sedan threads and vice versa.
So why would I buy a Suzuki instead of a Toyota, Honda, Subaru, Nissan? ... they have a lot of competition.
Why are you such a fan? Why recommend a Suzuki to a friend?

Why Suzuki... well it's a thing that some people don't seem to realize, but alot of Japanese cars share the same OEM part manufacturers
Suzuki utilize alot of Asin parts and their CVs and rear diffs on their trucks are developed and manufactured by the same company that build Yota diffs.
When it comes down to it, Suzuki has a long track record of reliability and are a incredibly popular car world wide, with the exception of the North American market.
Specifically this car, offers some of the best features in it's class and offers a respectable power to fuel economy ratio
Truthfully the AWD is what sells it
Without a selectable AWD feature, I would be hard pressed to vouch for it, with the exception of the reliability of the engine and drivetrain
When you think about it... how much were the Matrix AWD\Vibe AWD prior to their decommissioning? I remember the Vibe being 31K w/ freight PDI, where as this car is easily 4-5K cheaper and having a more powerful engine and IMO better features
When entering the realm of other AWD cars, your only other option is Subaru and up... which are fantastic cars but definitely have a much higher entry price point and worse fuel economy with full time AWD
If I needed an AWD car, I'd grab this over an entry level Impreza... for function features and fuel economy
WRX on the other hand... well though incredibly fun and powerful, I think at that price the GTI is a much more refined car (and or I'd take a Speed3 for fun)