Its the same thing I've said before and I'll say it again. Manufactures will olnly change prices if Canadian dealers lose enough sales to hurt them and force them to action. End of story. As we can see in many cases that action is to scare US dealers or deny warranty coverage.
How is Honda going to know when they actually lose sales? Those who were buying south of the border already "left" Honda Canada and now that same group will just go elsewhere.
Manufactures will olnly change prices if
Canadian dealers lose enough sales to hurt them and force them to action
If you are a Canadian Dealer especially on the border you'll KNOW if your seales are down. You'll know when US purchased cars start coming to your service department.
If a dealer can go to Honda and say my sales are down by X$s that I attribute to cross border shopping and enough big dealers say the same thing Honda will listen to them. The majority of Honda sales in Canada still go through candian sealers and if these guys start to threaten to close down then Honda would lose overall " sales as well as have issues providing a service network in Canada. Canadian dealers buy cars from honda canada. if they start cutting back on orders becuse of lost sales eventually Honda would have to take notice.
I agree that Honda is not losing sales. They don't care all that much if they sell 100 cars by selling 80 in the US and 20 in canada or 90 in the US or 10 in canada. Mostly becuase canada is such a small fraction of north American sales. But they need to provide enough sales to Canadian dealers for them to survive and provide a sales and service network.
Its just one more reason why they won't reduce canadian prices.
Right now they might sell 80 cars in the US at $10 and 20 in Canada at $15 total sales 1100
Reducing Canadian prices down to $10 to keep the ratio at 80-20 only nets them 1000. Scaring US dealers into not exporting or refusing warranty would likley keep the ratio at say 90-10 netting them 1050 in sales.
its in their interest to keep as many sales in Canada at the higher price as possible.
unless of course Mazda and Toyota drop their prices causing Honda to lose dales but we all know that won't happen.
Individual comsumers don't matter to them. Volume dealers do. Deaerls have power and can organize. Consumers can't organize themselves into a big enough group to have any real effect its a sad truth. Writting letters doesn't matter. You'll never organize enough consumers to "not buy Honda" to have any effect.