This is a good question. Like others here, I would buy a considerably more expensive tire than a tire I don't know much about. Unfortunately, this tire doesn't show up much in comparisons. If it indeed is an equivalent in construction and materials to known tires with the same pattern, then it would be no-brainer to choose it. But as it is, few will choose a tire that they will be owning and using for years, and which they may regret buying.
Isn't there a Continental with this same tread pattern?