From the Globe & Mail....
That new-car shine
RICHARD RUSSELL
Globe and Mail Update
It's great when a Canadian company proves it can compete in any realm. Some auto plants in this country have been ranked at the very top of the initial quality charts and of course Magna International has become a serious player in the global industry.
Add World's Best Wax Corp. to that list.
The Toronto-based company produces some of the finest car-care products in the world. Seven years ago owner and president Frank Duarte embarked on a strategy of developing a line of products that rely on environmentally friendly natural ingredients rather than the synthetics common in mass-produced petroleum-based products.
He figured that true enthusiasts, who like to spend hours on the appearance of their vehicle, would be willing to pay a premium for hand-crafted products capable of bringing their paint to show-car standards.
The World’s Best Wax premium collector wax contains 36 per cent carnauba wax and no silicone.
For example, the World's Best Wax (WBW) auto wax contains higher than normal amounts of Brazilian white carnauba wax and no silicone. It comes in two formulas: Collector (36 per cent carnauba) and Connoisseur (46 per cent).
We tried the latter on black, dark green and copper-coloured paints, in direct comparison with two widely advertised cleaner-waxes and a well-known high-end European wax/glaze. We found the WBW produced a deeper and more transparent shine than the others, especially the common commercial brands.
The lack of silicone means no white deposit on adjacent plastic or vinyl trim and we found the results even more impressive when using the company's Surface Cleanse product to remove old wax and other chemicals, especially on older vehicles.
WBW contains no cleansers, abrasives or harsh chemicals so additional coats can be layered on for an even deeper, salon-like gloss. Simply wipe on with a clean cloth, applicator or even the palm of your hand, wait less than one minute, wipe off the excess and buff.
World Best Wax products come in containers that would be just at home on the vanity or dresser as in the garage. Quality costs — a six-ounce (30-millilitre) container of Connoisseur sells for $100 retail and $75 via the company's website; the Collector formula costs $80 and $65, respectively. But that is enough for up to 35 applications, depending on the size of your vehicle. A three-ounce container of Surface Cleanse is $24, $20 via the Net.
