I think that all the focus on cars that get under 5L/100km is AWESOME, regardless of the technology used!!
I think that the hybrid technology is proving to be very well supported and I'm surprised at the level of refinement and incredible reliability given the short time span of their introduction. But, there isn't THAT much new to them. A gasoline engine, a battery, an electric motor and some computers to manage it. I suppose that given Honda and Toyota being the major manufacturers pushing the inital hybrids, we shouldn't be too shocked at what great products they've turned out to be.
For me, though, I would still like to see a good mix of things like hybrids and diesels. Having owned a diesel car, I know what a great combination of economy and torquey fun they can be. What I'm looking for is diesels that narrow the premium gap between a conventional gasoline model and an ultra-economical version. Even with the gov't $2K for the Civic Hybrid, it's still $25K pre-tax, about $4K over a DX-G Civic. They justify the extra cost with goodies, but I couldn't care about the gap between a Civic EX and the Hybrid. It's the gap between a DX-G that really matters when figuring out the payback period of the Hybrid for me.
But, the gap is closing, and that is good.
Why can't Honda sell the Accord Hybrid? It's NOT an economy car!! They lashed the hybrid to a V-6 ferchrissakes. I wanted to see an Accord that got 4.5L/100km, not a loaded V-6 that barely beats the four-banger. Sure, it seems like a great way to have your cake and eat it too, but that's not what Honda hybrid buyers are looking for. Toyota offers the full-size Pruis that matches the Accord for size, but beats the Civic for fuel economy. THAT is one reason it sells to well. Pruis sales took off with the second gen.
Potential upcoming hybrid GOOFS:
1. Subaru goes for Toyota hybrid tech instead of diesels, offers a Forester Hybrid for $44,995CDN and NO ONE buys it.
2. Nissan adds hybrid tech to the slow selling Maxima, retaining the 3.5L engine.
Hybrid possible home-runs...
1.Nissan Versa Hybrid. Undercut the Civic Hybrid price-wise, get 4L/100km economy, and a roomy hatchback!

2. Honda CR-V Hybrid, as long as it's not astronomically expensive. Don't pile on the luxe and keep the price smart, and people will buy in droves methinks.
Diesel home runs...
1. Subaru, ANY models with CDN price adjustments. Give us a Forester D for $26,995 and Impreza D for $22,995 and watch Subaru dealers hire sales people to deal with the demand. An AWD wagon that can get 5L/100km? Subaru NEEDS that to sell in the US, marketing themselves as the super-economy brand with AWD to boot, and in Canada, retain and expand their market considerably.
2. Accord D. BUT, offer the diesel in base trims, not just $38K models. We're trying to be economical, dunces.
3. Toyota small car diesels. Yaris, Corolla, whatever. BUT, see Honda, above. Offer the compression engine in lower models too. A $20K Yaris five door/B-Package with diesel engine (about $1500 more than gas)? Seriously, I'd buy one tomorrow morning. By lunch I'd be grinning as I tooled around town in my Yaris.