Author Topic: Chrysler / Dodge / Jeep Tidbits  (Read 20105 times)

Offline Snowman

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Chrysler / Dodge / Jeep Tidbits
« on: May 15, 2007, 10:11:04 am »
Chrysler's losses top $2B in first quarter

Despite big loss, DaimlerChrysler's first-quarter earnings beat expectations; strength in Mercedes unit offsets Chrysler woes.

FRANKFURT (Reuters) -- Troubled automaker Chrysler, which agreed to be bought Monday, lost more than $2 billion the first quarter, but parent company DaimlerChrysler still reported earnings that exceeded market expectations.

DaimlerChrysler's earnings before interest and tax (EBIT) jumped 73 percent to $2.76 billion (€2.04 billion), handily topping views.

Shares of DaimlerChrysler (Charts) gained nearly 3 percent in pre-market trade Tuesday.

The German auto company forecast Tuesday that 2007 EBIT would rise to $9.5 billion, excluding the impact from selling Chrysler, giving its first detailed outlook for this year.

Analysts polled by Reuters had, on average, expected EBIT of $2.1 billion in the three months to end-March.

The world's fifth-biggest automaker, which announced Monday it was selling a majority stake in Chrysler to private equity group Cerberus Capital Management, was reporting under IFRS accounting standards for the first time.

Chrysler Group lost $2.02 billion before interest and tax in the quarter, twice as much as expected, after restructuring costs of $1.24 billion.

Chrysler's Price: Embarrassingly low

Mercedes Car Group - which includes the premium Mercedes-Benz, luxury Maybach and Smart minicar brands - swung to a better-than-expected EBIT of €792 million. It reiterated its forecast of generating an operating margin of at least 7 percent this year.

Group net profit advanced 152 percent to €1.97 billion, helped by a gain from selling shares in aerospace group EADS.

Boosted by a global boom in freight transport by road, its market-leading truck group had operating profit of €528 million, up by a quarter and ahead of market expectations.

DaimlerChrysler stock was off session highs but still up 3.2 percent to 63.65 euros while the DJ Stoxx European car sector index rose 0.6 percent.

So far this year, shares of DaimlerChrysler are up 37 percent, compared to a 16 percent gain for rival Ford (Charts, Fortune 500), and a 1 percent loss for GM (Charts, Fortune 500).



« Last Edit: June 01, 2007, 03:09:20 pm by sirAQUAMAN64 »

Offline sirAQUAMAN64

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« Reply #1 on: May 15, 2007, 11:14:40 am »
Not even going to attempt to cover the news on this one  :rofl:

My opinion is that private equity firms are bias toward shorter-term investment. Flipping and running when the time is right. Can be profitable for the owner, but destructive to the organization also. Magna would have had more of a vested interest in the long term health of the company IMO. But time will tell.
AQUAMAN64 also posts on BDFD.com!

Offline sirAQUAMAN64

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« Reply #2 on: May 15, 2007, 02:35:32 pm »
CAW has written job guarantee from Chrysler

David Barkholz  |  Automotive News
May 15, 2007 - 2:09 pm   
 
DETROIT -- Canadian Auto Workers President Buzz Hargrove said he received a written guarantee today from the Chrysler group that no Canadian auto worker jobs would be lost as a result of the group's announced sale to Cerberus Capital Management LP.

Hargrove, who has been a vocal opponent of Chrysler's sale to a private equity firm, said he was relieved today after a meeting with Chrysler CEO Tom LaSorda and Cerberus CEO Stephen Feinberg.

The CAW represents about 10,500 Chrysler workers in Canada.

Hargrove said it was clear from his conversation that Cerberus was planning to build Chrysler over the long haul.

He said Feinberg also had an excellent understanding of trade issues. And he said he was confident that Cerberus would work to reform the trade relationship that keeps North America open to all comers but keeps North American products from being imported to other parts of the world.

Offline sirAQUAMAN64

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« Reply #3 on: May 15, 2007, 02:37:13 pm »
LaSorda: Brands won't be broken up

Dale Jewett  |  Automotive News
May 15, 2007 - 1:08 pm
UPDATED: 5/15/07 1:39 P.M.

DETROIT -- Chrysler Corp.’s brands will be kept together and not broken up, CEO Tom LaSorda said today.

“It’s important that they be kept together,” LaSorda said at a news conference at the automaker’s headquarters in Auburn Hills, Mich. The conference was held one day after private-equity firm Cerberus Capital Management agreed to take control of Chrysler from DaimlerChrysler AG for $7.45 billion.

Chrysler and Daimler will continue to cooperate, LaSorda said. Areas of cooperation include hybrid technology and purchasing.

LaSorda said no job cuts are planned with the change of ownership.

“It’s been an exhilarating couple of days for me, LaSorda said. “But frankly it’s been six months since I’ve been working with Dieter (Zetsche) on this project. I can tell you it is in our best interest.

“I’m pretty excited about this,” he added. “Soon we’ll go private and show the world this American company is on the way back.”

Private is a good move  ;D

Offline sirAQUAMAN64

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« Reply #4 on: May 15, 2007, 02:40:42 pm »
I can't help myself   :shuffle:

Cerberus buys Chrysler group for $7.45 billion
Bernhard won't have role in Chrysler management

Amy Wilson  |  Automotive News
May 14, 2007 - 5:18 am
UPDATED: 5/14/07 3:56 P.M.

--------------------------------------------------------------------------------
Reassembling Chrysler

New company formed -- Chrysler Holding LLC.

Cerberus Capital Management owns 80.1 percent of Chrysler Holding, Daimler AG owns 19.9 percent.

Cerberus pays $7.45 billion but most goes to Chrysler Holding. By paying off debt, Daimler has net cash payout of $650 million.

Chrysler Holding owns 100 percent of Chrysler Corp. LLC.

Chrysler Corp. is the maker and seller of cars and trucks, and controls Chrysler Financial Services LLC finance arm. It also holds all the pension and health care liabilities.

Tom LaSorda remains as CEO of Chrysler Corp and Eric Ridenour remains as COO.

Wolfgang Bernhard, an adviser to Cerberus, will not be part of Chrysler management.

UAW chief Ron Gettelfinger supports the deal. But CAW chief Buzz Hargrove is angry he wasn't included in the talks.

Deal is expected to close in third quarter.

 
Chrysler will once again chart its own course.

DaimlerChrysler said today that private equity group Cerberus Capital Management will take control of the Chrysler group in a deal valued at $7.45 billion (5.5 billion euros).

Under the terms, Cerberus will own 80.9 percent of a new company, Chrysler Holding LLC. DaimlerChrysler will retain 19.9 percent.

The deal ends the “merger of equals” that formed DaimlerChrysler in 1998 -- Daimler-Benz paid $36 billion to buy Chrysler -- and makes modern history by putting an automaker into the hands of private investors.

Cerberus won the bidding for Chrysler over proposals from private-equity firm Blackstone Group, investor Kirk Kerkorian and Canadian auto parts suppliers Magna International Inc.

DaimlerChrysler CEO Dieter Zetsche set off a scramble for Chrysler on Feb. 14 when he announced that the company would consider all options for Chrysler. At the same time, Chrysler announced a restructuring plan in the wake of a $1.5 billion loss in 2006.

Most of the $7.45 billion outlay from Cerberus will go directly to Chrysler Holding. Chrysler's automotive business will get $5 billion, while the financial services business gets $1.05 billion.

DaimlerChrysler will transfer the unit free of debt. Because of the cost of Chrysler's restructuring plan, the transaction will result in a cash outflow of $1.6 billion for DaimlerChrysler. DaimlerChrysler's net cash outflow resulting from the transaction will be $650 million.

Chrysler's pension and health care obligations will be retained by the Chrysler companies.

"We're confident that we've found the solution that will create the greatest overall value -- both for Daimler and Chrysler," Zetsche said in a prepared statement. "With this transaction, we have created the right conditions for a new start for Chrysler and Daimler."

UAW President Ron Gettelfinger said, "The transaction with Cerberus is in the best interests of our UAW members, the Chrysler Group and Daimler."

The transaction is expected to close during the third quarter of this year.

Analyst: 'Best investment'

"I know on paper they didn't get as good a price as people expected, but it will be the best investment Daimler ever made," said Adam Jonas, a Morgan Stanley analyst in London. "BMW paid a similar amount to get rid of Rover."

Jonas estimates that Daimler invested up to $70 billion in the Chrysler business during its nine years of ownership.

Zetsche acknowledged in a press conference today that executives "overestimated the potential of synergies" likely to come from the merged DaimlerChrysler. The anticipated lift to the Chrysler group's brand equity never materialized despite borrowing Daimler technology.

"The American volume customer is not willing and is probably not able to pay premium prices for premium technologies," Zetsche said.

No role for Bernhard

The deal puts a major U.S. automaker in the hands of a private equity group for the first time.

"Cerberus is the right strategic buyer for Chrysler, with a long-term commitment to Chrysler's growth and success. They are committed to working constructively with both union leadership and Chrysler's management team to help Chrysler realize its full potential," Chrysler CEO Tom LaSorda said.

He said the deal would not trigger job cuts beyond the 13,000 Chrysler announced in February as part of its restructuring plan.

Former Chrysler COO Wolfgang Bernhard, who had been hired by Cerberus as an adviser during the bidding process, will not take an active role in helping to restructure Chrysler, Cerberus said.

"He will not join the management team at Chrysler," Cerberus Chairman John Snow told a news conference.

Bernhard, a highly respected manager within the industry, ran the Volkswagen Brand group until the end of January.

Snow said Chrysler would benefit from dropping out of the public spotlight for a time.

"Our approach is fundamentally long term. We don't think about the next quarter. We don't think about what analysts have to say about us," he told a news conference in Stuttgart. "Our capital is patience."

Sale not dependent on UAW labor deal

The deal to sell the Chrysler group was not dependent on reaching a collective bargaining agreement with the UAW that would cut labor costs to a competitive level.

The sale is "not conditional on any aspects of a collective bargaining agreement," Zetsche told a conference call, adding that it was conditional on its supervisory board agreeing to the deal but this was a just a technicality.

CFO Bodo Uebber said the company would tender for legacy Chrysler bonds by the third quarter.

Reuters contributed to this report.

You may email Amy Wilson at awilson@crain.com.
 


--------------------------------------------------------------------------------

Statement from Tom LaSorda, Chrysler Corp. CEO:

"We are confident that this transaction will create a standalone Chrysler that is financially stronger, with a winning combination of people, industry know-how, operational expertise and spirit of innovation that will accelerate the company's recovery, and help us regain our position as a competitive industry leader.
Cerberus is the right strategic buyer for Chrysler, with a long-term commitment to Chrysler's growth and success. They are committed to working constructively with both union leadership and Chrysler's management team to help Chrysler realize its full potential. There are no new job cuts planned in connection with this transaction announced today.
As a private company, Chrysler will be better positioned to focus on its long-term plan for recovery, rather than just short-term results. It will allow Chrysler to renew its focus on what has always made us special - our passion, creativity and commitment to delivering exciting Chrysler, Jeep and Dodge vehicles and quality Mopar parts to our customers, along with unparalleled customer service.
With strong backing from Cerberus and a continued relationship with Daimler, Chrysler must demonstrate once and for all that we can win in this global marketplace. It is ours to win. And Chrysler has it in its DNA to do just that."
 

--------------------------------------------------------------------------------

This is a press release from DaimlerChrysler:

PRESS RELEASE: Cerberus buys Chrysler

Cerberus Takes Over Majority Interest In Chrysler Group and Related Financial Services Business for $7.4 Billion From DaimlerChrysler

- Affiliate of Cerberus to acquire 80.1% equity interest in new company Chrysler Holding LLC; DaimlerChrysler AG to retain 19.9%

- Obligations for pensions and healthcare costs to be retained by Chrysler companies

- Transaction expected to result in net cash outflow of $0.65 billion for DaimlerChrysler

- DaimlerChrysler's net profit according to IFRS in 2007 to be reduced in a range of $4.1-5.4 billion

- Equity ratio of DaimlerChrysler's industrial business is expected to be over 40% by the beginning of 2008

- Extraordinary Shareholders' Meeting to decide on change of name to Daimler AG

- DaimlerChrysler CEO Dieter Zetsche on the realignment of DaimlerChrysler AG: "We will be the leading manufacturer of premium vehicles and a provider of premium services in every market segment we serve worldwide."

- UAW President Ron Gettelfinger: "The transaction with Cerberus is in the best interests of our UAW members, the Chrysler Group and Daimler."

- Cerberus Capital Management Chairman John Snow: "Cerberus believes in the inherent strength of U.S. manufacturing and of the U.S. auto industry. Most importantly, we believe in Chrysler."

STUTTGART, Germany -- The Board of Management of DaimlerChrysler AG has today decided, subject to the approval of the Supervisory Board and the relevant authorities, on the future concept for the Chrysler Group and the realignment of DaimlerChrysler AG. Completion of the transaction is subject to the satisfaction of customary closing conditions, including the receipt of regulatory approvals and Cerberus financing arrangements.

Structure of the transaction

-- An affiliate of private equity firm Cerberus Capital Management, L.P., New York, will make a capital contribution of $7.4 billion in return for an 80.1% equity interest in the future new company, Chrysler Holding LLC. DaimlerChrysler will hold a 19.9% equity interest in the new company. Chrysler Holding LLC will hold 100% each of the future Chrysler Corporation LLC, which produces and sells Chrysler, Dodge and Jeep® vehicles, and the future Chrysler Financial Services LLC, which provides financial services for these vehicles in the NAFTA region.

-- Of the total capital contribution of $7.4 billion, $5.0 billion will flow into the industrial business (Chrysler Corporation LLC) and $1.05 billion will flow into the financial services business in order to strengthen the equity base of both businesses. DaimlerChrysler will receive the balance of $1.35 billion. In addition, DaimlerChrysler will grant a loan of $0.4 billion to Chrysler Corporation LLC.

-- According to the agreement, upon the closing of the transaction, DaimlerChrysler will transfer the industrial business of the Chrysler Group completely free of debt. Due to the Chrysler Group's anticipated negative cash flow until closing in connection with its restructuring plan, the transaction will give rise to a cash outflow of $1.6 billion for DaimlerChrysler. The overall net cash outflow resulting from the transaction will therefore be $0.65 billion. In addition, DaimlerChrysler will have to discharge long-term liabilities of the Chrysler Group in connection with the transaction. This will result in prepayment compensation of approximately $878 million, to be borne by DaimlerChrysler. The usual transaction costs will also be incurred.

-- The Chrysler Group's financial obligations for pension and healthcare benefits towards its employees and the employees of the financial services business related to the Chrysler Group will be retained by the Chrysler companies. The pension plans are significantly over-funded at present.

Effects on key figures

The transaction will have the following effects on DaimlerChrysler AG:

-- In total, current estimates indicate that net profit according to IFRS in 2007 will be reduced by $4.1 billion to $5.4 billion.

-- Due to the deconsolidation of the Chrysler companies and the resulting reduction in the balance-sheet total, the equity ratio of DaimlerChrysler's industrial business is expected to increase to more than 40% by the beginning of 2008.

-- There will be no changes relating to the bonds issued and guaranteed by DaimlerChrysler AG. In the financial services business for the Chrysler, Jeep ® and Dodge brands, Cerberus will take over the financing previously provided by DaimlerChrysler AG.

-- The 19.9% equity interest held by DaimlerChrysler AG in the new company Chrysler Holding LLC will be included after closing at equity in the Van, Bus, Others segment.

-- The closing of the transaction is expected to take place in the third quarter of 2007.

Dr. Dieter Zetsche, Chairman of the Board of Management of DaimlerChrysler AG and Head of the Mercedes Car Group: "We're confident that we've found the solution that will create the greatest overall value - both for Daimler and Chrysler. With this transaction, we have created the right conditions for a new start for Chrysler and Daimler."

Ron Gettelfinger, President of the United Autoworkers (UAW): "The transaction with Cerberus is in the best interests of our UAW members, the Chrysler Group and Daimler. We are pleased that this decision has been made, because our members and the management can now focus entirely on the development and manufacture of quality products for the future of the Chrysler Group."

John W. Snow, Chairman of Cerberus Capital Management, L.P.: "We welcome Chrysler into the Cerberus family of companies and believe Cerberus will be a good home for Chrysler. Cerberus believes in the inherent strength of U.S. manufacturing and of the U.S. auto industry. Most importantly, we believe in Chrysler."

Snow continued: "We would like to thank DaimlerChrysler for their good stewardship of this American icon over the last decade. We are aware that Chrysler faces significant challenges, but we are confident that they can and will be overcome. A private investment firm like Cerberus will provide management with the opportunity to focus on their long-term plans rather than the pressures of short-term earnings expectations."

Business progress

In nearly ten years as DaimlerChrysler, a lot has been done to move the businesses forward. The synergies possible between Mercedes-Benz and Chrysler have been fully utilized. Additional potential for collaboration is limited between two businesses operating in such different market segments. The strong volatility and pressure on margins in the Chrysler Group's North American core market have an increasingly negative impact on DaimlerChrysler's overall profitability and share-price development.

The Chrysler Group has made substantial progress in recent years. For example, production hours per vehicle have fallen from 48 hours in 2001 to just over 30 at present. Quality has improved by more than 40% over the past six years. Since 2002, more than $10 billion has been invested in new production facilities and technologies. And with 34 new models since 2001, Chrysler has one of the youngest product lines in the industry.

Zetsche: "As a result, Chrysler today is structurally more sound than its North American based competitors. And with Cerberus as a partner, Chrysler will have the best chances of utilizing its full potential."

Ongoing collaboration

Existing projects with the Mercedes Car Group will be continued, for example in the development of conventional and alternative drive systems, purchasing, and sales and financial services outside the NAFTA region. Furthermore, a Joint Automotive Council will be established in which representatives of both sides will assess and decide on the potential of new and current projects. The Council will be led by board-level members from each company.

Zetsche: "We very much look forward to our continued cooperation as business partners, as we want to continue to reap the mutual benefits of working together. That's one of the reasons why we're retaining a 19.9% equity position in Chrysler."

New Daimler AG

Due to the new corporate structure, the name of DaimlerChrysler AG is to be changed to Daimler AG. A decision on this is to be taken by the shareholders at an Extraordinary Shareholders' Meeting probably in fall 2007.

The Board of Management of the new company will be reduced to six members. Tom LaSorda, Eric Ridenour and Tom Sidlik will leave the Board of Management with the Group's sincere thanks.

There will no longer be a separate board position for procurement in the new Daimler AG. In the future, all procurement activities will be directly coordinated between the divisions. Within the Board of Management, Bodo Uebber will additionally assume overall responsibility for procurement.

The leadership teams of the Mercedes Car Group, the Truck Group and Financial Services will remain unchanged, as will the teams in the vans and buses businesses.

Zetsche: "We've done our homework in our corporate functions and in all of our divisions. As a result of our strategic review, we have a well-defined roadmap to lead us into a good future."

The Mercedes Car Group will generate a return on sales of at least 7% this year, with higher rates to follow in the coming years.

The Truck Group will achieve an average return on sales of 7% over the cycle as of 2008. This represents a return on net assets of approximately 30%.

DaimlerChrysler is also a world leader and profitability benchmark for buses. And in the vans business, which is performing very well, the new Sprinter will continue the success story of its predecessor.

The Financial Services division aims to earn a return on equity of more than 14%.

Growth perspectives

Zetsche: "We have a strong starting position. We have an above-average financial power. And our future prospects are promising." The Group has defined the following main areas for continued growth:

-- Further expansion in the core business, which means in the traditional segments that are the most profitable and have the highest growth rates, as well as exploiting new market opportunities on a regional basis.

-- Continued development of innovative, customer-oriented and tailor-made services and activities, pursuing opportunities both up and down the value chain.

-- Strengthening leadership in sustainable, responsible and environmentally friendly technologies.

By focusing on these three areas, Daimler's full potential is to be exploited and enterprise value is to be increased further through profitable and sustainable growth. Daimler intends to do this on its own, while continuing to benefit from opportunities of scale with Chrysler.

Zetsche on Daimler's goals: "We will be the leading manufacturer of premium products and a provider of premium services in every market segment we serve worldwide. And we will pursue our commitment to excellence based on a common culture, a great heritage of innovation and pioneering achievements and - with Mercedes-Benz - the strongest automotive brand in the world.

Cerberus Capital Management, L.P., New York, is one of the largest private investment firms in the world, with approximately $23.5 billion under management in funds and accounts. Founded in 1992, Cerberus currently has significant investments in more than 50 companies that, in aggregate, generate more than $60 billion in annual revenues worldwide.

For the reader's convenience, the financial information has been translated from euros into US dollars at an assumed rate of EUR1 = $1.35. The convenience translation does not mean that the euro amounts actually represent the corresponding dollar amounts stated or that they could be converted into dollars at the assumed rate.
« Last Edit: May 15, 2007, 02:42:13 pm by sirAQUAMAN64 »

Offline Allen

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« Reply #5 on: May 16, 2007, 09:55:49 am »
New masters, old troubles at Chrysler
GREG KEENAN

Globe and Mail Update

May 15, 2007 at 6:05 PM EDT

Tom LaSorda has new bosses at Chrysler, but still faces many of the same problems that led DaimlerChrysler AG  [DCX-N]to sell the company to a giant private equity firm.

"This is not going to be easy," the Canadian-born chief executive officer and fourth-generation Chrysler employee acknowledged Tuesday, one day after Cerberus Capital Management LP paid $7.4-billion (U.S.) to take over the third-largest U.S. auto maker.

"We're still up against the same economic factors. We're still up against the same competition," he told reporters.

The company he runs suffers from a competitive disadvantage against rivals Ford Motor Co. [F-N] and General Motors Corp.,  [GM-N]is almost entirely focused on a North American market and has no subcompact car at a time of rising gas prices. He's not just on the hot seat, "it's the electric chair," said Gerald Meyers, a University of Michigan professor and former chair of American Motors Corp.

"I would not take the job," Mr. Myers said, noting that four former senior auto executives, including former Chrysler executives Wolfgang Bernhard and Gary Dilts, have joined Cerberus and will be watching every move Mr. LaSorda makes. "Those guys are going to sit up there and second-guess the hell out of him."

Mr. LaSorda, a native of Windsor, Ont., who grew up four blocks from what is now one of Chrysler's manufacturing crown jewels, described Mr. Bernhard as a friend and a superb resource to draw on for advice and knowledge. The two were scheduled to meet Tuesday. He also disputed the view that Cerberus is a short-term investor that will slash Chrysler and sell off divisions before flipping it.

Cerberus chief executive officer Stephen Feinberg joined Mr. LaSorda Tuesday in meeting Canadian Auto Workers president Buzz Hargrove.

"It was clear from Stephen Feinberg that this was a long-term investment for them as we continue to move this company to profitability," Mr. LaSorda said.

He added that some decisions he made at Chrysler in recent years were not the best choices but were made because of pressure to meet quarterly sales and profit targets. Private ownership allows a longer-term view, he said, although analysts noted private equity typically wants instant profits and high returns.

"It is the antithesis of what you would normally think of as patient capital," said David Cole, who heads the Center for Automotive Research in Ann Arbor, Mich.

But the Chrysler restructuring plan that calls for profit of 2.5 per cent of sales by 2009 has been endorsed by Cerberus, Mr. LaSorda said. Chrysler reported a first-quarter loss before interest and taxes of $1.99-billion Tuesday, compared with a profit of $857-million a year earlier. It cited restructuring charges of $1.2-billion.

Mr. Hargrove extracted a promise from Mr. Feinberg that there will be no job cuts at Chrysler operations in Canada as a result of the deal.

"He's really talking about rebuilding Chrysler and working to rebuild manufacturing in the United States and Canada," Mr. Hargrove said.

The most important near-term task for Mr. LaSorda will be to reach a deal with the United Auto Workers this fall that cuts costs and matches health care concessions the union has given Ford and GM, but refused to give to Chrysler.

The $18-billion health care liability at Chrysler must be reduced, Mr. Cole said. "That is not sustainable." Chrysler as a stand-alone company probably isn't sustainable, he added.

"You've got a low-volume, light-truck-skewed product line that's regional. If I were private equity, I'd be talking to people like the Chinese, PSA [Peugeot] or Renault Nissan."


Offline Mitlov

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« Reply #6 on: May 16, 2007, 07:07:32 pm »
Given their economic woes, it's going to be a little while until Chrysler can compete head-to-head when comparing apples to apples.  The abysmal reviews I've read on the new Sebring confirm this (whereas the Aura and Fusion now seem to be nipping at the heels of the Accord and Camry).  So to survive in the short-term and build economic stability and eventually strength, Chrysler should offer something that its competitors don't.  I think this was part of the success of the Magnum/300/Charger.  A RWD sedan when Ford offered the ancient Crown Vic, and GM/Honda/Toyota didn't offer any non-luxury RWD sedans at all.

So what can Chrysler do to differentiate itself now?  What do Honda, Toyota, Ford, and GM have in common?  They don't offer a single diesel light-duty truck or passenger car in North America.  Chrysler should make a diesel engine available for every vehicle they make, from the Compass to the Charger to the Dakota to the Grand Caravan.  It'd get environmentalists on board with a domestic manufacturer (a rare occurrence nowadays), and would appeal to blue-collar folks who are worried about skyrocketing gas prices.  Beat everyone else to the Next Big Thing (TM).
« Last Edit: May 16, 2007, 07:09:09 pm by Mitlov »
"Geography has made us neighbors. History has made us friends. Economics has made us partners. And necessity has made us allies. Those whom nature hath so joined together, let no man put asunder. What unites us is far greater than what divides us." -- John F. Kennedy, addressing Canadian Parliament.

Offline sirAQUAMAN64

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« Reply #7 on: June 01, 2007, 11:11:13 am »
Chrysler to build $570 million V-6 plant in Mexico

Stephen Downer
Automotive News
June 1, 2007 - 10:00 am   
 
MEXICO CITY -- The Chrysler group today announced plans to spend $570 million on a new plant in Saltillo in northern Mexico, where it will make V-6 engines for passenger cars.

Senior Chrysler executives were scheduled today to tell Mexican President Felipe Calderon of the company's intentions during a visit at his official residence here. Frank Ewasyshyn, Chrysler's executive vice president for manufacturing, was expected to head the delegation.

It's the largest single automotive investment announced in Mexico so far this year.

The project is part of the $3 billion powertrain investment program announced Feb. 14, said a Chrysler spokesman in Mexico. Chrysler has forged ahead with the program even with the pending $7.4 billion acquisition of the automaker by Cerberus Capital Management LP.

Construction of the engine plant is expected to be completed next year on a site with about 328,000 square feet of space. The exact completion date and the actual size of the plant were not immediately available this morning. The plant will employ 485, a company spokesman said.

Last month, Chrysler also announced plans for a $700 million axle plant and a $730 million V-6 engine plant, both near Detroit. The powertrain program is part of CEO Tom LaSorda's three-year "recovery and transformation plan" to restructure the company.

Chrysler already assembles V-8 and four-cylinder engines at a plant in Ramos Arizpe, a Saltillo municipality. The plant produced 685,000 engines in 2006, a 4.8 percent decline from 2005, according to Mexico's National Suppliers Association, known as INA. Total engine production in Mexico in 2006 was 2,442,185, the INA says.

The V-8 Hemi engine is used in the Dodge Ram, and the four-cylinder is used in the Chrysler PT Cruiser and Jeep models.

In addition, Chrysler assembles Ram pickups and has a stamping plant at a second complex in Saltillo.

Chrysler Mexico says the automaker produced 78,765 light vehicles in Mexico in the first four months of 2007, down 25.8 percent from the same period in 2006.

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« Reply #8 on: June 01, 2007, 02:58:58 pm »
Hey SirA!  Maybe we should have a  proper M-B tidbits separate from a Cerberus/Chrylser tidbits now ?
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.

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Offline sirAQUAMAN64

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Chrysler / Dodge / Jeep Tidbits
« Reply #9 on: June 01, 2007, 03:01:40 pm »
Hey SirA!  Maybe we should have a  proper M-B tidbits separate from a Cerberus/Chrylser tidbits now ?

Thought that before I posted, but was lazy.

Here goes nothing...

The split isn't pretty, but should work going forward I think.
« Last Edit: June 01, 2007, 03:10:08 pm by sirAQUAMAN64 »

Offline sirAQUAMAN64

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Re: Chrysler / Dodge / Jeep Tidbits
« Reply #10 on: June 04, 2007, 11:33:55 am »
Minivan launch tests Chrysler's marketing
'08 products arrive at a crucial time

Mary Connelly
Automotive News
June 4, 2007 - 1:00 am   
 
DETROIT -- Chrysler group dealers start ordering the company's 2008 minivans this week, and Chrysler's promotion of the vehicles raises several major marketing questions.

For instance: In an era of crossovers and strong competition from Japanese automakers, how will the company position the redesigned Dodge Grand Caravan and Chrysler Town & Country in the U.S. market? And how will the company better define and differentiate its brands?

Yet another question: Who will oversee the minivan launch? George Murphy, the Chrysler group's senior vice president of global brand marketing, resigned last week. The company has not named his successor.

The 2008 minivans represent "a big deal and a big opportunity" for Chrysler, says Bud Liebler, a former Chrysler executive who runs a

strategic communications firm in suburban Detroit. Advertising should emphasize that "Chrysler is still the minivan king," he says.
 
Go-to vans

"The message they have to get out is that if you are in the market for a minivan, Chrysler is where you have to go first," Liebler told Automotive News. "This is not a design story. This is a story about interior functionality."

George Peterson, president of AutoPacific Inc., a consulting firm in suburban Los Angeles, says the minivan market "is going to be deteriorating." Chrysler faces strong competition from the Toyota Sienna and Honda Odyssey, he says.

To meet that competition, Peterson says, Chrysler must define its redesigned minivans as benchmark vehicles with "a high value proposition."

The minivan launch comes at a time of turmoil for Chrysler's marketing operations. Chrysler CEO Tom LaSorda and dealers have complained that the company's recent advertising often did not include enough product information. BBDO Detroit is the Chrysler group's longtime ad agency.

Introducing the minivans enables Chrysler to strengthen its brand images, analysts say.

"Dodge is the strongest," Liebler says. "'Bold, powerful, capable' were the words used 15 years ago. They are still going that way. Jeep has gone astray, trying to be too many things to too many people.

"Chrysler is still trying to find its soul," he says. "What is its center? What is the core? I was there when the PT Cruiser was named a Chrysler, so I am not pointing fingers. But is it really a Chrysler, or does that confuse the brand?"

Peterson says: "Many folks don't know what the Chrysler brand is. Is it a luxury brand like Cadillac or a premium brand like Buick? It's like walking a tightrope.

"Chrysler had a great opportunity when they launched the 300 and 300C to establish the brand at a higher than premium level," Peterson says. "But they have precluded that with the Sebring and PT Cruiser in the lineup. The product line is too broad to pull off being a luxury brand."

Dealers' choice

John Schenden, a Denver dealer who sits on the Chrysler-Jeep National Dealer Council, says Chrysler group advertising should emphasize product features and price. "Show the vehicle as much as possible, interior and exterior," he says. "Have a short message on pricing or incentives."

Jim Arrigo, chairman of the Chrysler-Jeep National Dealer Council, says he expects advertising for Chrysler and Jeep to focus more on brand identity and vehicle nameplates and less on sales events and incentives.

"Bring the Chrysler brand back to what it was in the past," says Arrigo, who owns a Dodge-Chrysler-Jeep dealership in Palm Beach, Fla. "Try to get more passion back in the brand. People don't know about us, about the quality of the products we have."

Offline sirAQUAMAN64

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Re: Chrysler / Dodge / Jeep Tidbits
« Reply #11 on: June 04, 2007, 12:03:32 pm »
http://www.detnews.com/apps/pbcs.dll/article?AID=/20070604/UPDATE/706040397/1148/AUTO01
Report: NHTSA to probe Jeep Wrangler stalls

The Detroit News

DaimlerChrysler AG's 2007 Jeep Wrangler sport-utility vehicles are being investigated by a U.S. safety agency after reports of engine stalling at highway speeds, Bloomberg News reported today.

The probe may affect 35,000 vehicles, including two- and four-door models in front-wheel-drive and all-wheel-drive versions, the National Highway Traffic Safety Administration said today on its Web site. The agency said 53 complaints mostly involved highway speeds and included 12 cases with a loss of electrical power and lighting.

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Re: Chrysler / Dodge / Jeep Tidbits
« Reply #12 on: June 13, 2007, 03:26:58 pm »
http://www.detnews.com/apps/pbcs.dll/article?AID=/20070613/UPDATE/706130464/1148/AUTO01

Report: Chrysler to tout itself as 'underdog' in new ads

The Detroit News

Chrysler plans an advertising campaign to tout the automaker's "underdog attitude" as DaimlerChrysler AG is split up, North American sales chief Steve Landry told Bloomberg News.

"What we really want to do is portray ourselves as a good ol' North American company that has really done really well over the years, fought through many battles and will survive once again," Landry said Tuesday in an interview with Bloomberg.

Emphasizing Chrysler's independence under new owner Cerberus Capital Management LP is a departure from last year's "Dr. Z" ads, in which DaimlerChrysler Chief Executive Officer Dieter Zetsche trumpeted Chrysler models' German engineering.

Cerberus agreed in May to buy an 80.1 percent stake in Auburn Hills, Michigan-based Chrysler for $7.4 billion, ending a nine-year merger with the former Daimler-Benz AG of Stuttgart, Germany. Chrysler, long No. 3 in U.S. sales, has slipped to fourth place as Toyota Motor Corp. has gained market share.

Chrysler's ad campaign will focus on newspapers and the Web, said Landry, who didn't disclose the cost or the ads' content. "We got to be careful not to wrap ourselves in the American flag," he said. "It's that whole underdog attitude that we want customers and potential customers to see."

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Re: Chrysler / Dodge / Jeep Tidbits
« Reply #13 on: June 13, 2007, 06:22:50 pm »
Chrysler's ad campaign will focus on newspapers and the Web, said Landry, who didn't disclose the cost or the ads' content. "We got to be careful not to wrap ourselves in the American flag," he said. "It's that whole underdog attitude that we want customers and potential customers to see."

Shame their new SUV is called the Patriot.  That'll make that objective a little hard to accomplish.

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Re: Chrysler / Dodge / Jeep Tidbits
« Reply #14 on: June 13, 2007, 07:02:30 pm »
Chrysler's ad campaign will focus on newspapers and the Web, said Landry, who didn't disclose the cost or the ads' content. "We got to be careful not to wrap ourselves in the American flag," he said. "It's that whole underdog attitude that we want customers and potential customers to see."

Shame their new SUV is called the Patriot.  That'll make that objective a little hard to accomplish.

Heh. You mean the one with optional 'Freedom Drive'?

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Re: Chrysler / Dodge / Jeep Tidbits
« Reply #15 on: June 20, 2007, 11:58:26 am »
Report: Chrysler put '06 vehicles on used lots

Automotive News
June 20, 2007 - 10:47 am   

The Chrysler group in May relaxed its "loaner" vehicle rules and allowed dealers to sell 2006 model vehicles as used after they had been designated as loaners for as little as one day, according to a report in The Detroit News.

The move was an effort to unload aging inventory and boost May sales, the paper said.

The program was spelled out late last month in a memo sent by the Chrysler group to its Chrysler, Dodge and Jeep dealers. In the past, the News reported, dealers had to use a vehicle as a loaner for three months before designating it as used and selling it at a steep discount.

Loaner vehicles are used for test drives or lent to customers who are having their vehicles serviced.

The move allowed Chrysler to boost its May sales numbers and allowed its dealers to move the outdated inventory out of their new-car lots.

Steve Beahm, director of field operations for Chrysler, told the News that once the vehicles were transferred, along with titles and registration forms, to the used-car business, Chrysler counted them as sales.  :think:


In May, Dodge was up 3.4 percent from May 2006, Jeep was up 20.4 percent, and the Chrysler division was down 4.5 percent, according to the Automotive News Data Center. Chrysler group sales in May rose 4.3 percent. U.S. auto sales totaled 1,564,170 units in May, up 5.0 percent from a year ago.

Beahm told the Detroit paper that although the loaner rules were relaxed in an effort to move 2006 models, Chrysler's loaner program has some of the most stringent rules in the industry, and dealers had requested more generous terms.

"It's not as if we got this glut of '06s out in the dealerships," Beahm told the paper. He said older models account for 2 percent of Chrysler's inventory, or about 9,600 vehicles at the end of May.
« Last Edit: June 20, 2007, 12:00:20 pm by sirAQUAMAN64 »

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Re: Chrysler / Dodge / Jeep Tidbits
« Reply #16 on: June 20, 2007, 12:24:06 pm »
http://www.detnews.com/apps/pbcs.dll/article?AID=/20070620/AUTO01/706200372/1148
Chrysler puts '06 vehicles in used lots

Automaker allows dealers to add deep discounts in effort to unload cars and trucks.

Josee Valcourt / The Detroit News

In a last-ditch effort to unload 2006 cars and trucks, Chrysler allowed its dealers to designate the new vehicles as "loaners" for as little as one day before selling them as used for steep discounts.

The unusual sales tactic came at the end of May as the Auburn Hills-based division of DaimlerChrysler AG was trying to finish the month on a strong note.

Chrysler, Dodge and Jeep dealers can use new vehicles as loaners for test-drives or for customers who need a car while theirs is in service.

In the past, dealers have had to use a vehicle as a loaner for three months before selling it as used. Slicing that requirement to one day allowed Chrysler to count the vehicles as retail sales while dealers were able to move the outdated cars and trucks out of their new car lots, where they might dampen interest in newer models.

The program, outlined to dealers in a memo obtained by The Detroit News, offers a glimpse into the lengths Chrysler and other automakers will go to sell aging inventory in a competitive market.

A glut of '06 models

Chrysler overbuilt 2006 model year vehicles last year rather then cut production. The excess vehicles -- often parked in lots around Metro Detroit -- were a major source of friction between Chrysler and its dealers, who balked at ordering extra inventory they feared they could not sell.

Chrysler used huge discounts to get rid of most of the excess 2006 models late last year and continuing this year. The loaner program provided a way to get rid of some of the last models languishing on dealer lots.

"It's a good way to dispose of some things that we needed to get rid of," said Ken Zangara of Zangara Dodge in Albuquerque, N.M.

Chrysler offered dealers $2,000 on top of existing discounts to encourage dealers to use the loaner program.

Zangara moved three 2006 Dodge Ram pickups that had been sitting on his new car lot for about nine months into the loaner program. The pickups, each valued at about $33,000, were used as loaner trucks for one day last month before they were transferred to the retailer's used-car business and tacked with a $26,000 invoice.

"It was like a no-brainer," Zangara said.

Under the program, a 2006 model-year Dodge Durango SUV with a sticker price of $30,000 as a new vehicle could be discounted by as much as $11,500 on the used-car lot after being used as a demo for a day, according to dealers.

Chrysler's sales rose 4.3 percent in May, according to Autodata Corp., a New Jersey company that tracks auto sales.

Dealers asked for program

Steve Beahm, director of field operations at Chrysler, acknowledged the need to move 2006 models as a reason for relaxing the loaner rules, but said dealers asked for more generous terms. Chrysler's loaner program has some of the most stringent rules in the industry, he said.

"It's not as if we got this glut of '06s out in the dealerships," Beahm said, noting that older models account for 2 percent of Chrysler's inventory, or about 9,600 vehicles at the end of May.

Once the vehicles were transferred, along with titles and registration forms, to the used-car business, Chrysler counted them as sales, Beahm said.

Analysts say the arrangement may appear to unfairly inflate sales, but there is nothing unethical about it."It seems almost shady -- like move cars over here to sell -- but in reality, it's nothing more than rearrangement of your inventory," said Jesse Toprak, executive director of industry analysis for Edmunds.com, a research Web site for car buyers.

"The only thing one can argue is if it's fair or not for the automaker to count that move as an actual sale that month. That's probably the only thing I would say is a gray area. But there's nothing suspicious. It's just the way the business is done."

Cliff Banks, an editor at Ward's Dealer Business, said automakers offer dealers all kinds of incentives at any given time -- "things we never hear about" -- to help sell vehicles.

In 2005, Honda Motor Co. paid dealers extra incentives to sell additional vehicles when it looked like the Japanese automaker wasn't going to reach its sales target that year, he said.

As for Chrysler's effort, Banks said it shows Chrysler is trying to help its dealers and "create a more favorable environment in light of last year."

Inventory riled dealers

In 2006, Chrysler riled many of its dealers when it misjudged the U.S. marketplace and built too many big trucks and SUVs that consumers shunned because of high gas prices. As the excess inventory piled up, Chrysler pushed dealers to take more vehicles. Around this time last year, Chrysler's stockpile was at 592,486 units, compared to its May 2007 inventory of 479,501 cars and trucks.

Chrysler began offering steeper incentives on 2006 and 2007 model-year cars and trucks in January. When the program's May 31 deadline neared, the automaker decided to roll out the new loaner rules for 2006 models.

The arrangement gives dealers some financial wiggle room, allowing them to make some profit on cars and trucks that may be harder to sell as newer choices hit the market, Banks said. It also helps cut costs because the expense of keeping aging vehicles grows the longer they sit there.

"The dealerships have to pay the finance reserve on these cars and sometimes manufacturers have to subsidize some of that reserve," Toprak said. "It costs everyone money."

Having older vehicles around can also cost sales.

"Ideally, they do not want a 2006 new car next to a 2007 model-year new car," Toprak said.

Deep discounts on older models may sway a buyer to overlook newer cars and trucks particularly if the updated vehicle doesn't have any new features or a new design.

"That's going to potentially cannibalize your 2007 sales," Toprak said. "You don't really want that happening."

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Re: Chrysler / Dodge / Jeep Tidbits
« Reply #17 on: June 20, 2007, 12:26:07 pm »
http://www.detnews.com/apps/pbcs.dll/article?AID=/20070620/AUTO01/706200362/1148
Cerberus' purchase of Chrysler approved by FTC

The $7.4 billion deal for an 80.1% stake in the automaker is expected to close in the third quarter.

Christopher S. Rugaber / Associated Press

WASHINGTON -- Federal antitrust regulators have cleared Cerberus Capital Management's $7 billion purchase of Chrysler, two people close to the deal said Tuesday.

The Federal Trade Commission made its decision before the end of a standard 30-day review, according to two people, who spoke on condition of anonymity because they were not authorized to speak publicly on the matter. Early termination of an FTC review typically signifies there will be no conditions placed on the deal.

The FTC refused to comment.

DaimlerChrysler agreed last month to transfer an 80.1 percent stake in its money-losing Chrysler unit to the New York-based private-equity firm Cerberus Capital.

As part of the $7.4 billion takeover cost, Cerberus would invest $6.05 billion in Chrysler and its financing arm and would pay DaimlerChrysler $1.35 billion. DaimlerChrysler would remain liable for certain costs that could result in it paying up to $1.5 billion under the deal.

Cerberus, however, agreed to take on $19 billion of the auto company's retiree health care costs.

The two companies expect to close the transaction in the third quarter. Daimler's board approved the transaction last month.

The Chrysler purchase adds to Cerberus' automotive holdings, which include a 51 percent stake in GMAC Financial Services. It also owns Guilford Mills, the largest automotive seating supplier in the U.S., and Peguform Group, a German-based manufacturer of interior and exterior plastic parts used in automobiles.

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Re: Chrysler / Dodge / Jeep Tidbits
« Reply #18 on: June 20, 2007, 03:36:45 pm »
Jeep's Unlimited Hit

After years of limited growth and disappointing new releases, Jeep finally has a sales smash in its all-new, four-door Wrangler Unlimited.

After DaimlerChrysler's (DCX) German management took over the U.S. operation in 2000, it began charting ways to grow Jeep, which it believed to be the most valuable, though underperforming, brand in the company. They were motivated in part by General Motors (GM), which had acquired Hummer and was planning to start taking on Jeep head to head. Until now, Jeep's results have been disappointing. Despite the redesign of the Grand Cherokee, the replacement of the aged Cherokee with the Liberty SUV, and the addition of the Commander SUV, Patriot, and Compass, Jeep sales remained flat at 460,000 from 2002 to 2006.

It's still early days for the Patriot and the Compass, but the lesson of the Commander has been painful. Rather than growing Jeep sales, almost every Commander sale came at the expense of the Grand Cherokee, according to data collected by Power Information Network. That means Chrysler hasn't made back the expense of developing, building, and marketing the Commander.

"Jeep designs, except for the Wrangler, have lacked emotional appeal, and that has been a bad mix with mediocre quality ratings," says marketing and design consultant Dennis Keene.

The four-door Wrangler Unlimited, in contrast is accounting for almost 70% of total Wrangler sales, while overall Wrangler sales are up a heady 84% through May from the same period a year ago.

Jeep spokesman James Kenyon calls the Wrangler Unlimited, "our V8 Jeep." That doesn't refer to the engine, which is actually a V6. "It's like the old V8 juice commercial, when they slap themselves in the head for not thinking of having one sooner," says Kenyon.

http://www.businessweek.com/autos/content/jun2007/bw20070619_461848.htm


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Re: Chrysler / Dodge / Jeep Tidbits
« Reply #19 on: June 20, 2007, 06:53:05 pm »
I'm seeing Wrangler Unlimiteds all over the place.

Personally, I'd also suggest selling a version with a traditional metal hardtop, which would likely be more weather-proof, quieter, and cheaper than the removable hardtop.  Unlike two-door Wranglers, I have yet to see a four-door version with the roof removed, so I think there'd be interest in a model with a traditional roof.