I don't think the RL is over priced compared to it's competitors:
Base RL (290hp): $63,900
M35 AWD (275hp): $59.900
GS 350 AWD (303hp): $65,250
535xi (300hp): $71,500
A6 3.2 quattro (255hp): $62,700
E280 4matic (228hp): $65,500
Listed above, only the RL has navi standard and in general is better equipped than any one of those cars. So pricing wise it can be seen as a bargain. Problem is many people don't put Acura in the same category as a Benz or Lexus. Not even an Audi or Infiniti. Acura's philosophy has always been to under cut the competition in pricing. What Acura needs to do is remove the standard navi and de-content it so base price is under $55,000. But continuing their current philosophy won't help Acura achieve a true "luxury" status and they know that. I think that's why they're trying to price the RL higher. So that it is more in-line with other luxury auto makers. Another thing hurting the RL is that the previous RL was so bad. The current RL is a very competent car in it's own right (was a C&D 10 best in 2005).
The RL is the perfect Honda. Just not a very good Acura.
