I think Volvo really shot themselves in the foot with the pricing of this car as well as the S40. The "basic" car is way too basic for the customers Volvo supposedly are targeting for this car (as well as the S40). If you select a few basic options (actually packages) which I think this car should come with, the price really skyrockets (into the $40,000+). That puts this car in a completely different league, a league which is does not belong in (Audi A3/A4, Benz C-Class, Infiniti G35, BMW 3 series, Acura TL, Lexus IS, etc.)