Good question. Mainly as I see Dodge as making and marketing the Nitro as a mass market vehicle, whereas the FJ I consider a niche specific vehicle. I'm not sure exactly what a Nitro is good for, except taking up space and getting crappy mileage while doing so. Also, I would expect twice as many Nitro's out in circulation than FJ's this time next year.
The EPA ratings in the US are the same for an FJ cruiser or a Nitro RT (4.0 V6). And I see so many FJ's on the road I really dont agree with the FJ being a "niche" car. Both cars also pull 5000 lbs, both offer bold design, both have the same price range (ok the Nitro can be had for less but the top end models are 35-37k)...I see a lot of things in comon.
What I have to admit is that I dont get why you would buy an FJ or a Nitro if your never going to tow anything.
One very cool feature for he Nitro is the MyGig system. GPS, Bluetooth, Sirrius, Toutch screen, 20 gig HD, USB, Ipod...all for 1700-2000$ I find that to be a screaming deal when you look at how much other companies charge for Nav systems that dont do half of what this system does.
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The door configuration alone of the FJ relegates it to niche vehicle status. Also, any 4WD with an inclinometer is pretty activity focused. The white roof doesn't help either...